Content Promotion Tools make life a lot easier for solopreneurs, because they take the grunge work out of individually posting updates of your blog posts for the different social channels. Some tools enable speedier promotion or better scheduling; some help by consolidating promotion tasks within a single tool to make management of content promotion easier; and some tools help you take your promotion further by facilitating your engagement with your social target audiences. Yet some other tools help the interconnections between two or more tools, making the whole process feel seamless.
The days of just publishing a blog post and then praying for an audience are gone. It’s getting harder to get organic SEO working, and a lot of solopreneurs are dependent on social traffic in their initial traction phases. But without the right tools to hand, it’s virtually impossible to drive traffic on social media. Content Promotion & Distribution on the social media is indeed very hard and tiresome work. It’s true that many tools have their own learning curve. But once you get over that hump, having powerful tools at your disposal, for the repetitive and time-consuming tasks, can help you use your mind and time better for more creative tasks. So check out these ten tools, find your best set, and build them into your daily workflow.
IFTTT is best descrbed as a tool that helps other tools talk to each other. It is a free way to get all your apps and devices passing on interactions seanlessly between each other. As the makers say, “Not everything on the internet plays nice, so we’re on a mission to build a more connected world.”
Many people ask what the acronym IFTTT stands for. It means “If This Then That” … which is what you need to happen, when one device or app needs to connect up with another, based on some logic or “conditional statements”. You have to play around with IFTTT to get the hang of it, but once you do, you’ll be hooked! It’s all easier than it sounds!
Instagram was always intended for use from a smartphone. That’s why, if you’re a ham at using the smartphone for delicate typing or intricate uploads and downloads to Instagram – or if you have the “Fat Finger Syndrome” where using a smartphone’s keypad is a nightmare – you’ll love Later. It can be used as a desktop tool to upload photos or videos to Instagram and for scheduling those uploads.
How does it work? You upload your photos to Later and type in captions, hashtags, URL links and all, on your laptop. You then “push notify” the upload to your Later app on your smartphone, to go to your phone at a chosen scheduled time. On your smartphone, Later allows you to just transfer it from there to the Instagram app on your phone, in a couple of clicks – you don’t type anything because Later has saved your typed info on its clipboard, and so it pastes it all into Instagram for you. I love Later! I wouldn’t be able to live without it, seeing how much I upload to Instagram and hate smartphone typing!
Feedly is a really useful tool if you want to keep track of other people’s latest blog posts – people like your peers, competitors, or influencers. Just put in the URLs of the sites you’d like to track, and Feedly will pull up the RSS feeds of those sites, so you get to see all their latest blog posts. You can comment on those blog posts, or curate them for social updates that you want to share.
It’s an absolute boon for any content-marketer solopreneur who would like to follow a daily ritual of monitoring the bloggers’ universe and seeing what’s on the minds of those who matter in your niche. Feedly used to be fully free, but they now charge if you want to keep track of more than just a couple of RSS feeds. Even so, the cost comes to just about $5 per month or so (billed annually) so it’s really worth it!
Bitly is by far the best tool when it comes to shortening your links for social media. Why do you need a URL shortener? It’s clearly very useful in social updates, to have a short URL link, so your updates can use more characters (especially on Twitter)!
You can use either the bit.ly shortener, or if you own a short URL, based around your own brand name, you can use that too from within Bitly. This tool also providing diverse tracking and analytics when people click on Bitly links. Very handy tool!
Zapier is one of the earliest interconnecting tools I came across online … and today, its number of possible “Zaps” are virtually limitless. Zapier says of itself “Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.”
The website also says more than 1000 apps can now be interconnected with Zapier, which is a huge number indeed. There are free and premium plans, but ease-of-use is the biggest advantage Zapier offers – according to me. It’s the kind of tool you think you’ll never need, but when you are working with two or more apps that refuse to talk to each other, you need Zapier to act as the “mediator”.
When you’re trying to write blog posts on your chosen keywords, wouldn’t you like to know what similar articles have had the most popularity on that topic? That’s what Buzzsumo allows you to check out. Just type in a chosen keyword, see all the articles on that topic that have had the most social shares and likes and mentions, and also see what backlinks they have.
Use the results to spur your own ideas for articles, look at the titles that have hit highs on popularity stakes, and get a feel of what the public likes and doesn’t like, when topics are written about. Buzzsumo shows a small sample of top ranking articles for free, to whet your appetite for more at a price. The price for the full-featured tool is heavy-ish, but hey, what would you not pay for this kind of insight on the marketplace, and its tastes and preferences?
Do you think you need an outsourced human assistant to help you hand-curate the best content to share to share on the social media? Forget the hired hand and get Quuu, the curation-helper tool instead. Here’s how Quuu describes its own advantages: “Content curation makes you stand out from the masses on social media. It’s a way of providing value and consistency to your followers. However, doing it properly is a time consuming process, so automating this using Quuu gives you back that precious time to work on your business.”
Quuu is the only tool that hand-curates content in over 500 interest categories, meaning you’ll always have relevant posts to share with your audience on social media. Experts say at least 80% of your social content should be curated and only 20% should be self-promotional. So the moral of the story is that you need a tool like Quuu to do that 80% curation for you.
Buffer makes it easy for businesses and marketing teams to schedule social posts, analyze performance, and manage all their accounts in one place. Aside from the tool itself being uber-useful and frightfully easy to use, the Buffer team is very customer-friendly, and replies 24x7x365.
Besides the Big Boss of Buffer, Kevan Lee, has written some of the best blog posts about how to make your mark on the social media. You get the Buffer tool and you get Kevan’s knowledge – what more do you need to get cracking on the social media? Learn some cool tricks to succeed from Kevan Lee’s blog posts, plug in your social media accounts, and schedule your updates via Buffer. That’s it. For even more features, go for Buffer for Business.
The feature that drew me to use MeetEdgar is that it’s a “social-posts-rotater”. What that means, is that you can pack all the social updates you like (in categories) into its library. You can then set schedules on when your social posts for the different social channels should get posted. Now MeetEdgar goes to work, not just posting your updates once, but it keeps rotating the posts in your library for repeat exposures on the social media, thus keeping all your content evergreen.
As you add to the library, there are more posts for MeetEdgar to rotate. Some channels like Twitter don’t allow repeat social posts, in which case MeetEdgar allows you to create as many variations of the same social post as you like and then add to library. Or if you need help, it also auto-generates social posts variations for you. When your social posts for any restricted-rotation channel (like Twitter) are running low, MeetEdgar reminds you to top up your library. So all your posting worries are … finito!
Hootsuite is a complete social media management tool, where you can not only create social posts, but also keep track of mentions, likes, social chattter on chosen hashtags and other goings on … so you can intervene and engage when people are discussing the topics where you want to be seen and heard.
You can also find and filter social conversations by keyword, hashtag, and location – in multiple languages – to hear what people are saying about your brand, competitors, and industry. This is all just the beginning of what you can do. There are so many features that they have a Hootsuite Academy to show you all that’s possible with their tool and the social media! This is the ultimate tool for someone ultra-serious about creaming every inch of the social media for its marketing potential.
So what are your thoughts on this topic? Do share!
This post is incomplete without your input. The community of aspiring digital solopreneurs would feel galvanized to hear from you … so do share your thoughts on this topic with us in the comments field below this post.
Other articles in our series “Content Promotion & Distribution”:
- How To Find Bloggers In Your Niche: Power-Outreach For Solopreneurs!
- 8 Reasons Why Blog Commenting Is Invaluable For Content Promotion!