Visual storytelling is an art that can’t be done with a casual attitude. It takes quite a bit of thinking and planning to make an image – even a single image – tell a beautiful and riveting story. Most solopreneurs could use some great tools to make their finished products look snazzy and engaging. Some of these visual storytelling tools below are real time-savers. They have plenty of templates to get your work done fast – but beware, they cannot do your thinking and planning for you. That’s for your brain to undertake.
Storytelling and visuals, together, are a formidable combination in terms of Content Storytelling Techniques. As the experts say, “A picture is worth a thousand words”. But instead of letting pictures speak whatever they wish to, if you put in the care, you can make them tell your brand story. So don’t let pictures do some talking that you did not intend them to. Let them reflect what you want them to say!
Infogr.am is a tool that has more than 35 interactive charts and over 550 maps to help you visualize data, including pie charts, bar graphs, column tables, and word clouds. The tool’s website says you can find exactly what you need in their virtually endless supply of high-quality, royalty-free stock photos, icons, GIFs, flags, and more. Or you can upload your own images too!
Uberflip is a very useful tool for content marketers, not only to create engaging content, but also to keep it all organized. It has great features for creating interactive flipbooks … and additionally, allows for adding in calls-to-action and social media buttons. Marketers can also manage and receive insights about their content.
“Dont create content, create experiences” is the Ceros tagline. Ceros is a design platform that helps create sizzling infographics, e-books, and websites. You can go to town, creating aesthetically pleasing designs easily. You can animate infographics, and input features like social media plug-ins and pop-ups. The sky’s the limit!
Loupe is a great tool for creating stunning collages. If you have a lot of related photos on a topic, like brand-owned collections, or user-generated collections, these can be quickly and easily converted into collages of any shape you desire. The idea is simple but truly unique.
Canva is one of the most versatile tools, for content-marketers who are not savvy enough to use an editing software like Photoshop. Almost all the photo editing tasks, and the creation of charts and graphs, that you need for supporting your online blog posts and social posts, can be made with Canva. Plus, they offer lots of tutorials and courses and a great knowledge base, where you can learn terrific new techniques to make your visual content stunning.
Visme is an online tool for creating infographics, ebooks, presentations, reports, slideshows, banner ads and graphics for web content. You can make your content private, public, or password-protected … and incorporate audio and video, or animate links and pictures. Some reviewers say Visme have been developing their product very quickly, beating even Canva, the most popular choice. They have one of the more robust visual storytelling tools out there, right now.
The Pixlr Editor tool can do almost everything Photoshop can do for you – it lets you work in layers and digitally manipulate photos. The big advantage over Photoshop, however, is that Pixlr is free, and resides in the cloud. That means you can access your account and projects from any computer or device, and you are not reliant on a locally installed version of Photoshop, which comes at a heavy price.
Venngage allows you to create infographics quickly with one of their professionally designed templates. You can also enhance your infographics by adding icons and images from their large library. You can visualize your data and information with very good-looking charts and text, and easily customize the templates by switching fonts, colors and a host of other elements.
WeVideo is an online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere. Its advanced video editing features are easy to handle. You don’t need to be a pro to create great movies. You can use your imagination, and be in complete control with text, transitions, motion effects, green screen and much more!
Facebook Live lets you livestream behind-the-scenes footage, product demonstrations, interviews and any other exclusive, live events you have going on. When you go live, you can interact with your audience through commenting, and see how they’re reacting to your feed. There are filters and tools that let you write on top of your video to make it even more fun. Plus, those who watch your videos will have the chance to follow you and receive notifications any time you go live.
The Meme Generator, from IMGFlip, is a free online image maker that allows you to add custom resizable text to images. It operates in HTML5 (if supported), so your images are created instantly. You can upload your own images too, as templates. The Meme Generator is a flexible tool for many purposes. You can use it for more than just memes … design your posters, banners, advertisements, and any other custom graphics.
RawShorts is your best tool for making explainer videos to illustrate your processes or products. The program features a broad variety of video templates, plus a simple drag-and-drop video builder, where you can insert text, transitions, effects or images. Once you’re finished creating the video, RawShorts makes it ultra-easy to share via Facebook, YouTube or your own web or blog page.
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Other articles in our series “Content Storytelling Techniques”:
- Brand Storytelling: Inspire Your Customer To Play A Stellar Role!
- To Use Social Storytelling Powerfully, Learn To Mesmerize Your Readers!