Strongly Trusted Brands Are A Hugely Protective Insurance For Businesses And The Marketers That Own Them
To your customers, when the economy goes slow or uncertain, the familiar becomes even more important. The sense of instability pushes many consumers towards what they’ve known. They gravitate towards the things that feel “proven” to them.
Best-buddy brands are part of the things consumers cling to, at a period of life when other things are shaking around them.
A survey by JWT, for instance, suggests that people going through rough life patches want to feel good about the things they care about. Brands they are closely connected to – and more importantly, learn to trust – become part of these things they want to feel good about.
But consumers holding their favorite brands close to themselves is just one side of the picture. Did you realize that strong brands that have built consumer trust are also a huge protection for businesses in challenging times? They are a bulwark for the businesspeople who own these brands. Strongly-trusted brands can literally save businesses and marketers in downturns.
At Solohacks Academy, we want to show you how boost brand trust so that it can be your ever-dependable protective security. In good times, it helps to shore up enough brand goodwill, so that your brand acts as your fall-back resource in difficult times.