Shobha Ponnappa

Use SEO Anew To Cream Hordes Of Traffic For Knowledge Commerce

Search Engine Optimization (SEO) Will Never Stop Being The Best Traffic Source. But Tactics Could Get Outdated

SEO traffic still tops any other source of traffic to the blogs and websites of solopreneurs who do Knowledge Commerce.

Even though getting Google listings and rankings are getting to be very tough against the competition (because of the many changes in Google’s ranking algorithms), bloggers and content marketers still do need search engine-driven traffic to survive and thrive.

How best can you, as a solopreneur, cream the search engines (notably Google) to get enough traffic and more to your website?

Essentially search engine optimization (SEO) still largely operates by the same rules as it used to. It is still about aiming for high search engine rankings for the most searched keywords in your niche. Traffic generation from SEO also continues to involve doing both onsite and offsite optimization. And SEO is even today about acquiring enough backlinks to your blog or site.

At Solohacks Academy, we believe, however, that although the goalposts haven’t quite shifted drastically, the game has to be played slightly differently than we have all been doing before. Here’s a glimpse of our new attitude to SEO and how we now play the game …

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Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce

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Affiliate Marketing Is Invaluable To Learning The Arts And Smarts Of Knowledge Commerce

If you are a starter Knowledge Commerce marketer you may wonder if you have all the skills you need to market and sell your own products, after you have created your own ebooks, courses, membership sites or consulting services.

There is an ultra-smart way to begin your journey into full-scale Knowledge Commerce. Start with Affiliate Marketing and learn to market the info-products of others in Knowledge Commerce.

The skills you learn from Affiliate Marketing will cut out the bulk of the risks, time, and effort you’ll spend on launching your own knowledge products later. You can earn handsomely while you learn, too.

At Solohacks Academy, we see Affiliate Marketing as an earning avenue you can continue, even after launching your own products in Knowledge Commerce. You don’t have to stop this line of earning ever. In fact, your portfolio of products will only be richer and more varied if you sell a lot of affiliate products, that chime well with your own products, that you develop later on your own.

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Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce

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You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected

All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere in us too, is the vision of selling products and services by the millions and raking in all the moolah.

For Knowledge Commerce marketers, the idea of earning such vast wealth from “passive incomes”, like Amazon does, is even more tempting.

Every day, as we buy stuff from Amazon, we go through this magnetic experience that draws us to buy more and more. “Surely that’s replicable”, we say to ourselves. But the truth is that there’s a lot going in behind the scenes at Amazon that we don’t notice when we are merely their customers.

At Solohacks Academy, we know there’s both good and bad news for e-commerce retailers online. The good news is that retail e-commerce sales are expected to surpass $735 billion by 2023, of which 42% will be online sales, and 48% will be from repeat customers. The bad news is that there’s an 80% to 98% failure rate for e-commerce businesses. Poor marketing tactics are most often the reason for this.

But, we can learn to be at least a fraction of Amazon by studying Amazon’s ecommerce marketing. That small success is enough, because even that could mean potential earnings in hundreds of thousands.

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How To Rebrand Your Business With Smartness For Knowledge Commerce

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What Went Wrong Last Time That Is Forcing You To Rebrand Your Business? Never Repeat That Error …

A lot of marketers who are forced to rebrand their businesses, after building up their brands to a good recognition level, usually name the rapid changes of our online environment for the rebranding need.

They name technology changes, consumer behavior changes, fiercer competition, growth in their own portfolio … they name everything, but seldom examine why the brand identity built the first time wasn’t flexible enough to go the distance. If they have erred the first time around, it’s time to never repeat those mistakes.

Another thing … a lot rides on the back of rebranding. It’s not just about a change in your identity, it’s about making the whole world around your brand re-familiarize themselves with your new identity, your credibility and the trust you hope to renew and retain. If someone around you suddenly changed their name, how would you react? Would it feel like the same person, the same personality, the same buddy you knew? Or would you feel the person has become somebody you have to befriend from scratch?

At Solohacks Academy, we urge all marketers, itching to rebrand their businesses, to exert due caution and a lot of thought. You are asking the whole world to change with you, and not just making a small internal change. Go ahead if you must, but do so with calm, controlled, deliberate steps.

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How To Protect Your Brand And Its Assets In Knowledge Commerce

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Pro-Active Marketers Spend Far Less On Legal Protection Of Brands Than Those Forced To React After Theft

This article is not intended to be a legal piece of work on the protection of your brand and its assets. There is no substitute for appointing a specialist Trademarks, or Intellectual Property protection lawyer if you want to be extremely comprehensive about the way you protect your brand.

In fact, professional legal help is not just a “nice-to-have” for any online business, it’s a “must-have”.

If you are pro-active in protecting your brand it won’t cost you very much at all. But if you are not careful about brand protection, and wait to react after thieves have looted your brand assets, it will cost you a fair bit of money. Better be safe than sorry.

At Solohacks Academy, fortunately, we had good advice right from the beginning, because we went to a specialist in copyrights, trademarks and IP, who focused on the particular problems of small businesses. Hope you too find the right, cost-efficient, empathetic legal help right at the start.

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