Exit intent popups are by no means only for solopreneurs who are close to exiting business – having not got much traffic or customers. I was amused to hear one client ask if this is what exit intent popups are for! As a matter of fact, exit intent popups are for businesses already stronly thinking of customer conversions and who want to boost it by 1375%! Yes that number is correct!
CrazyEgg in their article on exit intent popups give us the story of craft blogger Nikki McGonigal who was using just an email signup form in her website’s sidebar. Then she had the idea of adding an exit popup. Her conversion rate increased by more than 1,300%. No one interested in Content & Conversion Optimization can afford to think that exit intent popups are among the small and optional ideas in content marketing. They’re small. But they’re not optional. They’re power-packed!