Latent Semantic Indexing (LSI) is another three letter word in SEO. Although a lot of experts talk about it, the jargon-itis is so prevalent that most SEO beginners fail to catch the real meaning and importance if it. In simple English, Google now has gained much higher “intelligence” than before. So, for example, when you use the word “apple” in your blog post, it looks at the surrounding words to know if you mean Apple the computer, or apple the fruit. For instance, if you’ve used words like “hard-drive, laptop, software” with the word “apple”, Google guesses you mean the computer. If on the other hand you use words like “bananas, oranges, calories” with the word “apple” Google knows you must mean the fruit.
So these associated or related words (semantic words) which help Google clearly mine your meaning have become crucial to SEO. If you have more such associated words in your articles, Google gets a better and better grip of what you’re talking about and what depth of knowledge your article projects. How exactly LSI can benefit your content marketing – and more especially your Content SEO Factors – is what we are going to explore here.