To Choose The Best Online Course Topics, Don’t Think Only Of What Topics You Can Teach. You’ll Lose Sight Of What Audiences Want, And Will Pay For.
Topic selection is a stumbling block for many Knowledge Commerce marketers. There is so much competition among near-similar courses that you can only score by knowing your audience better than competitors. Don’t just give them what you are good at or what competition gives.
You can never go wrong if you focus on drilling down into your target audience’s main pain-points. Ask yourself: Which pain-points vex your audiences the most? How can you best help solve these for them?
Can you help target audiences solve their problems more practically and faster? Can your course give them solutions they can implement themselves? Are your solutions to their problems short-term fixes or long-term sustainable ideas? Thinking like this makes your course more competitively attractive to buyers.
At Solohacks Academy, we also believe that deciding on a good course topic is about doing the right topic validation. Take time to validate your idea’s demand potential and profit potential. Your hard work has to compete well, magnetize demand and sell at good prices.