Creating & Promoting Courses For Knowledge Commerce: Guide

Creating & Promoting Your Courses For Knowledge Commerce

Creating & Promoting Courses For Knowledge Commerce Can't Fail, Because The Demand For Good Courses Is Galloping.

Knowledge Commerce is a booming new line of ecommerce. You first discover, and then "productize" your own unique knowledge, talent, skills or passions - into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

According to GM Insights, the e-learning market size was at around $190 billion in 2018. It's expected to grow at a CAGR (compounded annual growth rate) of 7% from 2019 to 2025. Every serious Knowledge Commerce provider needs to get into this space.

Evolving new techniques of technology-enabled teaching could drive e-learning growth. Further, there's a growing need for upskilling. Many working professionals are now feeling underprepared to keep pace with new digital skills. Online learning is the method of choice.

There are six key aspects to creating and marketing your own courses. These include topic selection, using the right tools, planning and production, value addition, pricing and promotion. You need to have a balance of all these skills to succeed.

At Solohacks Academy, we believe that great courses are those that are deliverable through a variety of devices. People use laptops and tablets to learn from, but mobile-responsive courses are the need of the hour. See that you too keep apace with the trends.

There seems an awful lot to Knowledge Commerce, but fear not, because we'll tell you everything you want to know in easy steps. It will all be a breeze, and you'll hugely enjoy the process too.

We'll take you there, step by step ...

Read our full collection of articles below that explore more on Creating And Promoting Your Courses For Knowledge Commerce.

Pick from this list ... or go directly to the articles below:

How To Pick Online Course Topics … 10 Clever Strategies

By Shobha Ponnappa Leave a Comment

To Choose The Best Online Course Topics, Don’t Think Only Of What Topics You Can Teach. You’ll Lose Sight Of What Audiences Want, And Will Pay For.

Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

Topic selection is a stumbling block for many Knowledge Commerce marketers. There is so much competition among near-similar courses that you can only score by knowing your audience better than competitors. Don’t just give them what you are good at or what competition gives.

You can never go wrong if you focus on drilling down into your target audience’s main pain-points. Ask yourself: Which pain-points vex your audiences the most? How can you best help solve these for them?

Can you help target audiences solve their problems more practically and faster? Can your course give them solutions they can implement themselves? Are your solutions to their problems short-term fixes or long-term sustainable ideas? Thinking like this makes your course more competitively attractive to buyers.

At Solohacks Academy, we also believe that deciding on a good course topic is about doing the right topic validation. Take time to validate your idea’s demand potential and profit potential. Your hard work has to compete well, magnetize demand and sell at good prices.

[Read more…]

How To Create Engaging Online Courses … 10 Pro Techniques

By Shobha Ponnappa 2 Comments

The Secret To Creating Engaging Online Courses Is To Make Learning Less Of A Passive Activity. Add Content That Wakes Up Drooping Attention Spans.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

The demand for online courses is only increasing. In fact, it’s one of the fastest growing trends. But while students rush to enroll, many flake along the way, and hardly ever finish a course.

When they thus drop out of your course, they also drop out of your life. So, keeping students engaged, entertained, and interested – while getting educated – is critical to student loyalty-building.

There are two thumb rules you can follow. One, keep your course modules shorter than you think you need to. Attention is in severe deficit. Two, look for ways to create forums and groups where students can fraternize. Creating community keeps people engaged in the learning.

At Solohacks Academy, we believe that any topic for a course, no matter how valuable, still has to be pepped up innovatively to retain learner attention and achieve student transformation. The onus for that is on the teacher.

[Read more…]

How To Produce Tutorial Videos For Courses … 10 Tactics

By Shobha Ponnappa Leave a Comment

To Produce Classy Tutorial Videos For Courses, Never Shortchange Production Budgets. Even If It’s Your First Small Course, Don’t Spare The Money.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

Many Knowledge Commerce entrepreneurs, who are tentative about getting into selling courses, think it’s better to start with low-budget course production, and get better equipment and make more professional videos later. But alas, the world judges you by your first impression.

My sincere advice to you is to make your first course small, but make it look nothing less than a topnotch product … or you will never be able to sell pricey courses later.

Your brand cannot afford to give it a shabby look and feel. You must dive into course-selling with at least a $500 -$600 set-up budget. You have to take that risk upfront, and believe you will succeed at selling courses, if you stick with the game and learn what you have to for succeeding.

At Solohacks Academy, we’d like to remind you that courses sell for as much as $997 these days. You can recover your investment with just one customer willing to pay you $1 above what you have spent.

[Read more…]

How To Structure An Online Course With Ease … 10 Hacks

By Shobha Ponnappa Leave a Comment

To Structure A Great Online Course With Ease, Use Our Uncomplicated Format. Solve Customers’ Pain-Points, Explain Any Topic, Or Teach Anything. It Works.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

There are lots of formats available online as templates for course-structuring. But there’s one simple structure that works every time, no matter what topic you decide to teach. It is based on learner psychology, and appeals to both beginner students as well as advanced students.

If you follow this simple structure you will feel like you have really provided handsome value for your target audiences – and they will agree. Because this one format is designed to get to the heart of any topic, locate the customers’ pain-points or learning goals, and address their needs directly in a thoroughly satisfying way.

Remember, all course content has to meet customer goals. That is how success is evaluated by students, who then spread word-of-mouth about your course to friends and colleagues.

At Solohacks Academy, we stumbled on this format by accident, but were surprised with the stupendous results it delivers every time. We thought it’s about time to let the world know that there’s a course format that works like the blazes. Try it out for yourself too.

[Read more…]

How To Market Online Courses To Drive Sales … 10 Tricks

By Shobha Ponnappa Leave a Comment

How Do You Find The Energy To Market Your Course Online After Draining Yourself Just Creating It? Quick Ways To Get The Word Around And Get Sign-Ups

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

Experts say 20% of your time should be devoted to creating your online course and 80% of your time should be devoted to marketing and promoting it. Unfortunately, most of us only have 20% energy left after creating our courses with 80% of our energies.

Also, marketing and promotion aren’t just about launch-time tactics. They have to be ongoing activities, till your course starts gaining steady and reliable traction, attention, traffic, and students.

There are ten strategies that work quite fast for me. I have compiled these very do-able options for you. We are all solopreneurs who have very limited bandwidth for marketing, so we need tactics that are easy to implement and easy to sustain.

At Solohacks Academy, we are constantly on the lookout for marketing ideas that will give us more bang for the buck, and more results for energy spent. So here are our ideas for solopreneur course marketers that you too can try out, to get a faster cache of customers.

[Read more…]

How To Teach Online Courses With Great Skill … 10 Ways

By Shobha Ponnappa Leave a Comment

Teaching Online Courses Is A Skill Every Knowledge Commerce Marketer Must Master. The Way You Teach Can Get You More Students Than You Ever Thought

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

Teaching any physical class is hard enough. Being able to captivate the audiences in front of you is easier said than done. But it’s all a lot harder when you’re teaching online courses to an audience whose faces you can’t even see.

How do you know if you’re getting your students attention and keeping it? How do you know if they are loving your teaching style or hating it? How do tell from their body language whether they are comfortable with you and actually enjoying the lectures?

Online course-teaching skills are special. If you look to engage and educate your students by gauging their moods first, you’ll have no reference point. Instead, you have to first consciously lead them into a mood where they may want to listen. You have to take the initiative to get them started into absorbing and thinking.

At Solohacks Academy, we believe that great teachers of online courses are those who learn to direct their hidden audiences towards rapt attention, instead of relying on students state-of-mind to cue them into the right teaching wavelength.

[Read more…]

Creating & Promoting Courses For Knowledge Commerce: Guide

Creating & Promoting Courses For Knowledge Commerce Can't Fail, Because The Demand For Good Courses Is Galloping.

We'll take you there, step by step ...

To Choose The Best Online Course Topics, Don’t Think Only Of What Topics You Can Teach. You’ll Lose Sight Of What Audiences Want, And Will Pay For.

The Secret To Creating Engaging Online Courses Is To Make Learning Less Of A Passive Activity. Add Content That Wakes Up Drooping Attention Spans.

To Produce Classy Tutorial Videos For Courses, Never Shortchange Production Budgets. Even If It’s Your First Small Course, Don’t Spare The Money.

To Structure A Great Online Course With Ease, Use Our Uncomplicated Format. Solve Customers’ Pain-Points, Explain Any Topic, Or Teach Anything. It Works.

How Do You Find The Energy To Market Your Course Online After Draining Yourself Just Creating It? Quick Ways To Get The Word Around And Get Sign-Ups

Teaching Online Courses Is A Skill Every Knowledge Commerce Marketer Must Master. The Way You Teach Can Get You More Students Than You Ever Thought

If any of these describes you, I've got the perfect business idea for you ...