It’s Pointless Beginning With Brand Design Without Understanding The Basics Of Why You Need Branding
Branding is sexy. It’s an exciting area of your Knowledge Commerce business. The minute you have a brand name and a logo, it’s as if your business comes to life, right?
That is the whole reason why solopreneur knowledge marketers get carried away, and don’t think hard enough about why they are branding, and what branding really means to a business. More importantly, they don’t ponder over why branding is so crucial to their customers.
At Solohacks Academy, we’d like to encourage you to feel good about your branding, but we’d also like to caution you that branding should be done to a clear strategy. Branding doesn’t just have to look and sound good, it has very hard work to do for your business.
In this article, we want to introduce you to the macro-level concepts that you must begin with, in understanding how to get started with your branding. Particularly for Knowledge Commerce, branding is everything. Don’t take it lightly.