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Branding Your Unique Expertise For Knowledge Commerce: Guide
Your branding must resonate perfectly and be symbiotic with your target audiences
What is a “brand”? Simply put, a “brand” reflects the superiority of your product and business. It defines your quality and the values you stand for. It promises the solution to certain problems or routes to achieve certain dreams.
What is the “target audience”? It is the segment of people who are most likely to buy your products and services. These people have both ... the need for your products and the purchasing-power and inclination to spend on them.
Most entrepreneurs see their branding and their target audience choices as separate issues. But think about this. What value does branding offer if it cannot help impact your target audiences?
Branding helps simplify buying for a customer. Branding is a kind of shorthand for your product quality and differentiation. Your target audiences must resonate with your branding. The net result should be greater bonding between target audiences and your brand. That will generate greater sales. It will also increase customer-loyalty retention.
1. GETTING STARTED WITH BRANDING:
Before you get down to actual branding of your business and Knowledge Commerce products, there's some serious thinking and planning to do. Make sure your homework is right and your brand will be on the right track. Research what you absolutely need to, bring your inventiveness to the table and decide how best to launch (or re-launch) your brand.
2. BUILDING YOUR BRAND STEP BY STEP:
There are many elements that go into branding your Knowledge Commerce business. Your personal branding, for instance is one of them. Learn the building blocks and build up your brand in the right sequence of actions. In the online world, there's much, much more to a brand than just its name, logo and tagline - as you'll soon discover.
3. BUILDING A KNOCKOUT BRAND IDENTITY:
A brand is different and its brand identity is different. Do you know the difference between brand strategy and implementation? We have tips for you to convert your brand strategy into an actual knockout brand identity. What is the right tone of voice and aesthetics to have to reflect your brand values perfectly? We'll show you how to get it bang on.
4. WINNING BRAND FANS AND FOLLOWERS:
Who are the stakeholders of your brand? Who are those your brand needs to engage to stay on top of the market? Whose loyalty do you need to retain and serve to keep your brand meaningful today and relevant tomorrow? Learn how to spot your potential fans and followers and make them ambassadors of your brand.
5. CHOREOGRAPHNG YOUR BRAND EXPERIENCE:
In the end, it all boils down to the quality of brand experience that you enable your target audiences to have. Your brand experience is what lingers in people's minds as the manifestation of all the values of your brand. Pay great attention to the brand experience you offer. Learn what the elements of brad experience are and how to choreograph them into memorable feelings.
6. VALUING AND LEVERAGING YOUR BRAND:
How do you evaluate what your brand is really worth - and why should you always know this? How do you leverage your brand value and authority to gain even more success in your business? A brand is an asset, and if your build it, it has to start paying off more than you ever spent on it. Learn how to increase your brand equity.
7. PROTECTING YOUR BRAND ONLINE:
It takes a long while to build a brand, and just seconds to shatter it with a lack of security and protection online. How can you prevent brand-predators from harming your brand? What solutions does technology offer you? What legal protections do you have to safeguard your brand? Learn these. Forewarned is forearmed.
8. GROWING YOUR BRAND ONLINE:
You really have to think carefully when you want to grow your brand. What strategic directions will give your brand more power? Which wrong directions can erode your existing brand power? Wisdom in growth choices is crucial. So is the hierarchy that you give your brand's products as it grows.
9. KEEPING YOUR BRAND EVERGREEN AND RELEVANT:
Re-relevancing your brand over time, as you gain more and newer target audiences, is a fine art. Your brand has to stay evergreen in its values, while also adapting to the times and trends as they change around you. Can your brand withstand time and evolution without losing its essence? Can you build your brand to be able to do that? Yes, you can.
10. BRANDING MISTAKES AND HOW TO OVERCOME THEM:
Sometimes the market forces can do your brand in. But more often, its the mistakes of the brand-owner that do the most damage. There are mistakes in brand management you can easily avoid, if you only you knew what these are and plan to avoid the, Learn how not to make serious brand care mistakes, and also how to overcome setbacks if you are ever caught off-guard.
There seems an awful lot to branding, but fear not, because we'll take you there in easy steps. It will all be a breeze, and you'll hugely enjoy the process too.
To learn even more of this topic, read on ...