Brand names are a make-or-break factor for any solopreneur business. Naming your brand is among the most challenging phases in the process of your business … and it’s actually something you can do only once, so you had better apply everything to get it right first time. Before you can develop all the various elements of your brand identity, you need a name that’s not only appropriate, available, appealing … but, most importantly, enduring over time.
Think of this: every other aspect of your Content Branding & Design can be chopped and changed with some months of business wobble. You can go in for makeovers of your logo, tagline or brand color scheme – and not suffer for too long, hopefully, till people come to recognize the new look as much as they did the old one. But from the day you announce your brand name, it gets all locked in with your business.