Lead Nurturing Content Campaigns: hacks for ease and speed for the solopreneur content-marketer
If you are a solopreneur content marketer, chances are you’re already into blogging. Your main strategy may be to rank high on Google to attract your target audiences to your site.
I’m sure you even have good optin forms and lead magnets on your site to cajole people to join your mailing list.
But have you planned what to do with people who sign up on your site for your newsletters? Do you only blast out emails to everybody on the list to tell of them of your new blog posts?
If this is what you are doing, you haven’t explored the goldmine of an opportunity you are missing. You’re supposed to nurture those on your mailing list in a personalized way. This is what Content & Conversion Optimization is all about.
You’re not going to let all these “leads” (people who’ve signed up) slip away from becoming customers are you? If your answer is “No!” you need a plan for “lead nurturing”.
Lead nurturing is the fine art of moving people from lead status to customer status. It’s a delicate art because at the slightest pushiness, people will smell sales-y marketing. So easy does it.
Here’s how to deftly handle lead nurturing content campaigns for big success …