Kickstart Your Content Marketing by following a few simple starter steps. The overall principle in doing Content Marketing is to flesh out your Content Marketing Strategy and bring it all to life. If you’ve planned your strategy right, it should have given you a feel of your own strengths and ideal brand positioning; your product and service offerings; your likely target audiences and their segments, personas, buying behaviors and journeys; and your competition and its strengths and weaknesses. You should therefore have good clarity on what type of content formats you’d like to create, and which channels of content distribution you’d like to deploy.
Now that you have the “what and why” in place, you have to focus on the “how”. The Content Creation Process, for any small or big online business always starts with these few basics we are going to detail below. So just follow the instructions, and your foundations will be well set.