Growth Hacking is every content marketer’s favorite word … but ask someone what it means, and it gets a lengthy explanation that goes nowhere. Content-marketers flounder to get the basics of it. The only person, I guess, who knows what he’s talking about, is Sean Ellis, who first propounded the whole idea. He was noticing that most content-marketers were so enamoured of their own products, their launch fanfare, and their visions of gleefully eager-to-buy target audiences, that they forgot how to start business with the cold calculating result-focused style of the software techies. The techies don’t have visions of fantabulous launches of products set to merry song. They try, test, do the grunge work of tweaking and paring down products to exactly fit what’s needed, and to trim away all the fuss and frills. In the end they spend the least, get the most results, and walk away with the money – because they are focused on “fitness, growth and scalability” and not “visions, passions and buzz”.
I wanted to therefore put together my own collection of the most awesome infographics I could find on “Content Growth Hacking” (i.e. growth hacking as applicable to content-marketers) so that the easy infographic interfaces could drill down the basics of growth hacking to those who are still farthest away from the real facts about it. To quote Sean Ellis on what he sees growth hacking as: “A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth – and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a start-up from nothing to something.”