Sorry, no content matched your criteria.
Content Marketing Challenges: 360° Smart Guide for Solopreneurs
Content Marketing Challenges? Show me a challenge and I'll show you an opportunity to conquer it, use it to rise above the crowds, and encash on it!
You may already know that there are over two million pieces of content published daily. Everywhere you look, the numbers get worse. Almost 60% of marketers are creating something daily. Trillions of emails are being sent annually. Why - there’s already billions of content pieces shared daily on Snapchat. At Solohacks Academy, we believe that despite living in an extraordinary time with unprecedented access to customers, the bar’s never been higher to actually reach any of them. Many content-marketer feel mired in challenges, only they don't see the challenges for what they are: opportunities!
Why challenges with content marketing strategy need you thinking to get more macro!
You start a business online with a lot of strategy planning. Chances are you've zoned into the creation of strategy into great detail - worrying about the exact nature of your target audiences, locating your niche after much research, sizing up your competition and deciding your own positioning, products, pricing and promotion tactics.
The problem is that as you progress with your own strategy, your thinking becomes more and more myopic - and micro. Your act of fine-tuning strategy makes your thinking "one inch wide and one mile deep". Unfortunately, most content-marketers stay there and don't get their minds to spring back into a macro mode. After you've detailed your strategy, you've got to get back some breadth of vision, because if you're caught in trivia, your cannot strategically be at the top of the game. The bulk of strategic challenges content-marketers face can be solved by coming out of a micro mindset and re-acquiring a macro perception.
Why challenges to content marketing implementation need your thinking to get more micro!
When it comes to implementation of strategy, though, the exact opposite happens. Looking at the larger picture, prevents you from being able to tweak the minutiae of your content marketing in a way that is cost-controlled, and just adequate to take care of problems, without creating new ones.
Like an artist who paints on a canvas, you have to learn the art of switching between micro-touches to your implementation and then stepping back to look at the bigger picture every now and again, to see how the small additions you've made affect the larger canvas of your business. Ninety percent of all challenges that content marketers face is that they are not able to shift their approaches between the macro and the micro. They get trapped in trivia during strategic thinking, and then, contrarily, they get trapped in broad-spectrum spending sprees when they should be effecting small but astute changes in implementations.
Why challenges to seeing long-term wealth and gains requires you to systematize and enforce disciplines!
A third area where challenges usually occur for most content-marketers is in being ready and willing to work for the long-term. Content marketing is simply not a short-term rollover kind of business. It is a game of attrition. Not only do customers take their own sweet time to feel they can trust someone to do business with them, it's also rather hard to dislodge and win over someone else's customer. It's a world where trust is built slowly, and then becomes virtually unshakeable.
You don't need deep pockets for content marketing, unless you are prone to reckless frustration-spending, when your business takes time to mature and blossom and show financial results. But while costs are low, and can be kept low for long periods, it's your patience, persistence, systems and discipline that start flaking - and cause you to go off at a tangent when you should be on the straight and narrow path. More than anything else, an online business teaches you the art of fishing. You have to sit hours on end, with rod in hand, and dangling your bait, but you can't force the fish to bite. But when a fish finally does bite, you have to be quick-witted and nimble enough to win the struggle to reel it in.
To learn even more of this topic, read on ...