Consumer behaviour is one of those critical imperatives for any solopreneur to fathom. If you are a consumer-centric solopreneur, you may be relying on a lot of solid expert advice to guess how your target audience may behave online, so that you can subtly help them veer towards your brand. At the same time, it pays to remember that even the most authoritative of experts you read, about consumer behavior, need to be believed with caution.
One of the Content Marketing Challenges I have faced is that even intensively-propagated facts about consumer behavior may have only about 80% truth in them. There’s always a 20% corridor you need to allow for the research to be questioned. If you tend to get very rigid about what you believe is the right belief about how online consumers behave, you may end up with a counter-productive strategy. So the best policy seems to be to follow good advice, but with a bit of healthy scepticism. Read on to see what I mean!