Emotional Marketing: hacks for ease and speed for the solopreneur content-marketer
As a solopreneur content-marketer you don’t often contend with the fact that your blog readers may arrive with varying moods or feelings. These moods and emotions can make a big change to the way they see or react to your content.
Your intentions to deliver relevance, value and quality in content will get wasted. And all because the readers were in an unpleasant mood (not your fault).
Have you thought about this?
Even if you did, you may have thought you could never help the situation. After all, how do you change the way someone feels as part of your Content Marketing Strategy?
Well, there’s more and more help to hand now. Psychologists and tech companies are studying human emotions like never before. They are able to show you ways to capitalize on existing emotions of readers. And they will soon also be able to show you how to change those emotions in people to make they buy more from you.
It’s important to pay attention to the way people feel because attention-spans are becoming weak. We have to ask: can content itself reshape feelings and strengthen attention … and thus make people readier for buying decisions?
If this whole topic excites you, read on … you’re sure to find nuggets of strategy that can help you pursue your content marketing with a whole new view-point!