Competitive analysis is not something you do just at start of online business and content marketing. It’s something you have to do regularly. It is a crucial business activity for any content-marketer, particularly one who wants the shortest route to success. Why reinvent the wheel, when your competitors may already have done a lot of legwork on the market and target audiences? You can take a shortcut in your own strategy by looking at the traces that competitor activity leaves behind.
Even though it’s a key part of Content Marketing Strategy, competitive research doesn’t always have to be complicated, time-consuming and expensive. By investing even a small amount of time, businesses of any size can develop a systematic framework for making competitive assessments, gathering intelligence on rivals, and understanding the position of their own brands and products. Not only can you learn the best from competitors, you can also learn to avoid their mistakes.