Getting content shared around a lot is every solopreneur content-marketers inner wish. It’s also every solopreneur’s bugbear.
Wouldn’t it be great if your content could zip across the websphere? Wouldn’t it be great to “go viral” and multiply visibility and traffic? Overnight success can be yours if that happens.
Why does some content get shared while other content goes unnoticed? Even psychologists haven’t got all the answers.
Is it a science? Is it a knack? Is it pure luck? Can you make content that makes people want to share? Or is it nothing to do with your content? Is it about people’s psychological need to share whatever can raise their profile? Is your content is but a tool helping satisfy this need?
Mediocre social content abounds. Good Content For Social Media, worth sharing, is rarer. It may help to see all the research on what makes content shareable or shareworthy. (Note: “shareable” and “shareworthy” are two different things.)
Read on to see if you can be the next lucky one to see your content spread like wildfire across the social universe.