Voice Search as a new concept, was making content-marketing solopreneurs like me imagine all kinds of mythical things. I thought voice search would be completely different from typed search in Google, and I’d have to change my whole strategy of content marketing to keep up. In the end, voice search isn’t so very different from regular search after all. The only thing is that it’s going to be a darned sight more difficult to rank on Google, because we (all zillions of us, online) now have to fight for something called “Position 0”.
What is voice search, anyway? Is it another passing fad in the ever-evolving world of Content Technologies & Trends, or is it here to stay as the de facto search mode of the future? Wikipedia (the Lord of Online) declares: “Google Voice Search or Search by Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer, i.e. have the device search for data upon entering information on what to search into the device by speaking.” Since big businesses have sunk a lot of money into voice-search already, I guess it may here to stay at least for a reasonably long while. We’d better be ready to optimize for voice search using some slightly different tactics.