SoLoMo or Location Based Marketing isn’t something only to do with solo-preneurs like you and me, even if the words sound similar. SoLoMo is an acronym for social-local-mobile, the new threesome combination for highly targeted content marketing. Location-based content marketing is now the way to laser-target consumers, for all brands large and small. It’s among the hottest new trends in marketing digitally – and is a combination, so to speak, of three of the most exciting channels of digital media.
There are many interesting new Content Technologies & Trends to keep pace with, but SoLoMo has grabbed a lot of fancy even of small brands. As for the bigger brands, it has compelled even Coca Cola to abandon all print advertising in some countries, and go totally location-based in marketing mind-set and strategic approach! There are some terrific new ideas to master if you too want to try going SoLoMo, and also some great examples of brands that are doing innovative things in the location-based content marketing space. So read on to get inspired to join the bandwagon!