Before Building Your Personal Brand For Your Consulting Services, Stop To Think About Why Clients May Want To Hire You. Your Brand Should Fill A Need.
You’ve identified what you can teach other people from your experience and expertise and you want to build a business out of this niche, with smart personal branding, right?
Take a moment to think why your potential clients may want to hire you. Usually, people hire consultants when they are in a dilemma and need someone with objectivity; or because they want some expert people they can brainstorm with; or they need someone who can bring in specialized skills they don’t have.
It’s all about them and their problems, and less about being impressed with you and your credentials. Your branding, positioning, and reputation are important only if they can help justify why clients should ultimately choose you to meet their needs.
At Solohacks Academy, we think too many consultants are obsessed with what to describe themselves as in their branding and taglines. They forget they have to say how they can fill clients’ needs. Forget who you are and see what they want. You’ll find your perfect branding.