Creating & Promoting Your Ebooks For Knowledge Commerce: Guide

 

Ebook Creation Is Now Ultra-Easy Thanks To Some Excellent Resources, Tools, And Examples To Follow

Remember, ebooks are amongst the most popular knowledge products. Most marketers like to begin with these. Ebooks allow Knowledge Commerce entrepreneurs to cut their teeth in the business without much risk.

We’re talking here of books to sell through your own site. We're not including books for Amazon Kindle which are a whole different ball game.

There are four key aspects to creating and marketing your own ebooks. Planning and writing your ebook is your first task. Designing your ebook cover is the second one. Once you've got the ebook done, protecting it from privacy is your third action point. And finally you need to decide how best to price your ebook.

At Solohacks Academy, we believe the price of an ebook and its real value are two different things entirely. What if an ebook of $2.99 showed you the map to a treasure worth $1 million? How would you rate its price vs. value balance? Think about it!

 

 

1. HOW TO CHOOSE EBOOK TOPICS FOR YOUR NICHE … 10 SMASHING IDEAS:

Choosing Ebook Topics To Write About? Find Ideas In Blog Posts You’ve Already Written, Competitors' Ebooks, And What Audiences Want To Have Solved

Do you know your unique expertise niche thoroughly? Do you know your target audiences well?

If you’ve done your homework, you should be sure you know your audiences’ pain-points, problems, or areas of perplexity or doubt. The first tenet in ebook planning is to take care and choose a topic that aligns with your target audience’s needs or pain-points.

Next, look at what you've already written - maybe blog posts, emails, comments on others' blog posts, or even notes to yourself. There could be a spark somewhere in all that you've previously written, which can ignite your new ebook topic.

Further, if you spend a day searching Amazon for various books on a chosen topic, you will see the rich diversity of angles taken by different authors, all tackling the same subject. Use that as your inspiration to come up with a topic angle that you feel will resonate with audiences because they haven’t quite seen things that way before.

On this post, we, at Solohacks Academy, have given you ten smashing ideas to get started with ebook topics. Starting on that ebook you've always wanted to write could be the beginning of a journey you'll learn and earn hugely from.

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2. HOW TO CHOOSE EBOOK TITLES FOR YOUR NICHE … 10 CRACKING IDEAS:

Choosing A Great Title For Your Ebook? Quiz Audiences, Spy On Competitors, Share Your Own Life, Coin Your Own Words, Incite Curiosity, Outrage, Or Want

Choosing the absolutely perfect title for your ebook is a second step in the process. Writing a lot of potential raw titles is the first step. From quantity comes quality. So don't sweat the rigor. You don't get two chances to make a first impression. After you've shortlisted the raw title to use, then polish it for style and vocabulary.

There are many ways to get ideas for ebook titles - but, ultimately, there is a balance between promising what the reader wants and the fine art of playing with words. Neither can your ebook title be all blah, and nor can it be all bluster and bumpf.

One more important thing to remember: a great title for an ebook is not good enough if it cannot translate into sales and downloads. So wait to see the cash register ringing before you pat yourself on the back for finding the perfect ebook title.

On this post, we, at Solohacks Academy, have given you ten cracking ideas to get started with ebook titles. We're happy to be sharing our secrets with you. None of these methods are as complicated as naming a baby.

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3. HOW TO RESEARCH CONTENT FOR YOUR EBOOK … 10 ORGANIZING IDEAS:

Researching Content For Your Ebook? Decide Your Ebook’s Scope, Check Competitive Information, Create A Mindmap, Update Gaps, Re-sequence For Ebook Flow

I remember reading once that the best way to collect and organize all the information you want to put into your ebook was to make several sticky notes on each point, clear the floor, sit in the middle and stick the notes all around you - and then try to group the notes into an order that "pleases the eye".

Wow! If someone can do that, I'll pay them 10 times over on the book price, just for the labor they put into it all.

Fortunately it's all much simpler than that, thanks to one free tool and some planning. I don't mean planning the contents of the ebook. Before that, you have to plan what you need to research and how much you need to research for the contents of the book.

On this post, we, at Solohacks Academy, have given you ten organizing ideas to get started with ebook content research. We have a simple method we follow, that works every time. You'd be surprised how well your ebook will flow with content value, if you just follow this process.

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4. HOW TO DESIGN YOUR EBOOK COVER IN POWERPOINT … 10 PAINLESS STEPS:

Want To Design Your Ebook Cover Yourself? It’s Painless With Powerpoint. Follow This One Design With Me. Then Unleash Your Own Creativity With Abandon

Take a look at all the ebooks I have created, using my own cover designs. My library has so many of them as a series.

Many people ask me how I design my ebook covers, so I decided to use this blog post to teach you what I do and how easy-peasy the whole thing is with MS PowerPoint.

Try to follow my design pattern in this article, and then break free with your own creativity once you get familiar with the design elements in PowerPoint.

It's not just painless, it's real fun too. You don't need to be a great designer to create an ebook cover design that any child can produce. Really!

At Solohacks Academy, we believe in learning to do things ourselves, so we don't spend hard-earned bucks on outsourcing. Plus, it's all part of the enjoyment of learning to be a self-sufficient solopreneur. The little things you learn by "trying out" make you feel super confident. And design is one of those things that you may have thought it's not up your street - till you discover it's no great shakes.

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5. HOW TO WRITE AN EBOOK LIKE A PRO WITH AUTHORITY … 10 INSIDER SECRETS:

Want To Write An Ebook With The Authority of A Pro? Reset Your Attitude, Plan To Satisfy Readers' Emotions, And Know What To Say First Before All Else

Writing your ebook like a pro, with force and authority, gets easier with time and practice. You have to give yourself long enough to acquire the skills, the knack and the nuance of writing naturally, and yet sounding forceful because of your powerful thought process.

When writing like a polished pro, it’s not so much about perfect grammar, stunning headlines, being a good copywriter, or having a journalistic background. All good writing qualities are important, but most important of all is to know your topic and your audience very well.

Added to that, we at Solohacks Academy, feel you have to find the fun in writing, and to find your “mojo".

When you have to write a lot, day after day, writing elegantly had better become one of your joys. Reset your attitude, be empathetic with your audiences, and say the important things first. That’s the small secret to big writing.

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6. HOW TO FORMAT AN EBOOK EASILY IN POWERPOINT … 10 NO-SWEAT STEPS:

Want To Format Your Own Ebooks With Utter Ease In PowerPoint? Convert Our Ten-Step Simple Plan Into A No-Fail Template For Your First And Future Ebooks

Knowledge Commerce solopreneurs may not have thought of PowerPoint as the perfect tool for creating ebooks. If you haven't given it a thought, you should. PowerPoint is among the easiest formatting software for ebooks that you can convert into a downloadable PDF in a jiffy.PDFs are amongthe most widely read ebook formats.

At Solohacks Academy, all our ebooks that we offer free or sell online via our website, are created and formatted in PowerPoint/PDF. You can see tons of them in our library.

With PowerPoint, you can make your first ebook your template, so the ebooks you create in future can just fit into the same format - this keeps your brand consistency intact, while also speeding up your publishing time.

There are many other formats for ebooks like EPub, Mobi, or Amazon's proprietary formats like AZW/AZW3 eBooks. But the simple PDF is universally readable without any special reading devices. Importantly, it retains all the formatting you create - and anyone can open and read a PDF ebook in seconds on any browser. That's why formatting with PowerPoint and publishing as PDF is such a powerful combination.

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7. HOW TO PROTECT YOUR EBOOK FROM PIRACY AND PLAGIARISM … 10 TOP TIPS:

Want To Protect Your Ebook From Unscrupulous Pirates And Plagiarists? There Are Simple And Elaborate Ways. (Some Thievery Can Actually Help Drive Up Your Sales)

There are two ways to consider creating and selling ebooks online. One, is to build substantial price-points and make your ebooks your money-spinners. Two, is to price ebooks low, so they can whet buyers' appetites for your pricier knowledge products.

If you are writing ebooks to give them away free, or are pricing them low to make your ebooks a trailer for bigger, and pricier knowledge courses, you may actually benefit from turning a blind eye to some ebook theft that helps proliferate your brand and your name.

The only thing here is to "co-opt thieves" by offering them a good fee for selling your ebooks and insisting that your name is always on the ebooks. If they agree to these conditions, you both win.

At Solohacks Academy, we think ebooks can foster "co-petition" rather than "competition", if you can spot, befriend and do business with your ebook thieves. But, on the other hand, if your ebooks are priced high as your main money spinners, you need robust ways to prevent piracy, theft and plagiarism. Read on ...

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8. HOW TO PROMOTE YOUR EBOOK ACROSS THE NET … 10 FAR-REACHING ROUTES:

Want To Promote Your Ebook Right Across The Internet? Ebook Promotion Is 80% Of The Job. Learn To Be As Great A Marketer As You Are A Writer

Writing an ebook is about 20% of your job done. The remaining 80% of success depends on aggressive and consistent promotion of your ebook.

Unfortunately, most writers lose steam for promotion after they've finished writing the masterpiece. Or they think they are no good at marketing, and hire expensive "book promoters".

There are good and bad ebook promoters out there, but by the time they've done your job for you, your ebook will be a measly earner, after paying off the promoters and the places where they promote your books. So learn to market your ebook yourself, to convert your sweat and toil into money for you.

At Solohacks Academy, we don't think ebook promotion is rocket science. It's easier than you think, and can be learnt. The simple idea is to help your book become more visible, more easily findable, and more desirable to your readers.

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9. HOW TO PRICE YOUR EBOOK FOR LONG TERM PROFITS … 10 MAXIMIZING MEANS:

The Pricing Of Your Ebook Can Be Based By What’s In It, Or By What Price Competition Sets. But The Smarter Way To Price Is By The Goals You Set For The Ebook

If you are toying with the best way to price your first ebook, it's always tough. Some people will tell you lower prices sell more copies, while others will say higher prices will earn more money. Some will say, see what Amazon does.

You may be thinking: "Doesn't it matter at all what I've put into my book? What if I have a secret treasure map route inside my book whereby readers can earn $10000 if they find it. Will my ebook still have to be priced at $2.99?"

At Solohacks Academy, we think the smarter way to price your ebook is by setting goals for what it can do for your business.

Are your planning a series of ebooks, or is this one ebook only a one-off? Do you want your ebooks to be your main product, or do you want your ebooks to bait people into buying pricier knowledge products from you? Think long term.

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10. HOW TO WRITE EBOOKS FASTER AND YET FLAWLESSLY … 10 SHREWD SHORTCUTS:

Writing Ebooks Faster And Flawlessly Is About Not Letting Fear And Doubt Cripple You. Ignore That Constant Itch To Stop The Flow To See How You Sound

There are people online who write articles titled "How To Write an Ebook In 30 days!" There are also those who write articles titled "How To Write an Ebook In 7 Days!" And I have recently seen a writer say she can can turn out 7 ebooks in 1 day! Wow!

It's become an online race to write fast for any digital information product. The issue though is not just to write fast - but to be fast AND flawless. Your speed must be such that your output is so fluent and close to perfect first time around, that it requires less editing time at the end.

As with Usain Bolt, practice makes perfect.

At Solohacks Academy, we believe the more you write, the more you can write. Then speed grows. Then speed with perfection grows. Eventually, it's all like a torrential flow from your mind to your device. Speed and perfection become incidental to the quality of insights that pour out of you. That's called mojo and nothing can beat that feeling. Believe me.

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There seems an awful lot to Knowledge Commerce, but fear not, because we'll tell you everything you want to know in easy steps. It will all be a breeze, and you'll hugely enjoy the process too.

 

We'll take you there, step by step ...

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