Creating/Promoting Ebooks

How To Create Ebooks And Sell Them Via Knowledge Commerce

Create And Sell Your Own Ebooks By Mastering Six Aspects: Planning, Writing, Designing, Protecting, Pricing And Promotion

Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

Remember, ebooks are amongst the most popular knowledge products. Most Knowledge Commerce marketers like to begin with these. Ebooks allow budding entrepreneurs to cut their teeth in the business without much risk.

We’re talking here of books to sell through your own site. We’re not including books for Amazon Kindle which are a slightly different ball game.

There are two ways to look at ebooks as part of your whole repertoire of current or future knowledge products. You can price your ebooks at profitable levels, as your prime money spinners. Or you can sell ebooks as “tripwire products” – small-priced products that whet consumer appetites for pricier items like courses or monthly subscription memberships.

At Solohacks Academy, we believe creating and selling ebooks will speed you on the learning curve towards selling big-ticket, slick courses and memberships later. They are your best “earn-while-you-learn” program.

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How To Write Your Ebook Fast And Flawlessly … 10 Shortcuts

By Shobha Ponnappa Leave a Comment

Writing Ebooks Fast And Flawlessly Is About Not Letting Fear And Doubt Cripple You. Ignore That Constant Itch To Stop The Flow To See How You Sound.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

There are people online who write articles titled “How To Write an Ebook In 30 days!” There are also those who write articles titled “How To Write an Ebook In 7 Days!” And I have recently seen a writer say she can can turn out 7 ebooks in 1 day! Wow!

It’s become an online race to write fast for any digital information product. The issue though is not just to write fast – but to be fast AND flawless. Your speed must be such that your output is so fluent and close to perfect first time around, that it requires less editing time at the end.

As with Usain Bolt, practice makes perfect.

At Solohacks Academy, we believe the more you write, the more you can write. Then speed grows. Then speed with perfection grows. Eventually, it’s all like a torrential flow from your mind to your device. Speed and perfection become incidental to the quality of insights that pour out of you. That’s called mojo and nothing can beat that feeling. Believe me.

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How To Price Your Ebook For Long Term Profits … 10 Smarts

By Shobha Ponnappa Leave a Comment

The Pricing Of Your Ebook Can Be Based By What’s In It, Or By What Price Competition Sets. But The Smarter Way To Price Is By The Goals You Set For The Ebook.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

If you are toying with the best way to price your first ebook, it’s always tough. Some people will tell you lower prices sell more copies, while others will say higher prices will earn more money. Some will say, see what Amazon does.

You may be thinking: “Doesn’t it matter at all what I’ve put into my book? What if I have a secret treasure map route inside my book whereby readers can earn $10000 if they find it. Will my ebook still have to be priced at $2.99?”

At Solohacks Academy, we think the smarter way to price your ebook is by setting goals for what it can do for your business.

Are your planning a series of ebooks, or is this one ebook only a one-off? Do you want your ebooks to be your main product, or do you want your ebooks to bait people into buying pricier knowledge products from you? Think long term.

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How To Promote Your Ebook Across The Net … 10 Routes

By Shobha Ponnappa Leave a Comment

Want To Promote Your Ebook Right Across The Internet? Ebook Promotion Is 80% Of The Job. Learn To Be As Great A Marketer As You Are A Writer

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

Writing an ebook is about 20% of your job done. The remaining 80% of success depends on aggressive and consistent promotion of your ebook.

Unfortunately, most writers lose steam for promotion after they’ve finished writing the masterpiece. Or they think they are no good at marketing, and hire expensive “book promoters”.

There are good and bad ebook promoters out there, but by the time they’ve done your job for you, your ebook will be a measly earner, after paying off the promoters and the places where they promote your books. So learn to market your ebook yourself, to convert your sweat and toil into money for you.

At Solohacks Academy, we don’t think ebook promotion is rocket science. It’s easier than you think, and can be learnt. The simple idea is to help your book become more visible, more easily findable, and more desirable to your readers.

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How To Protect Your Ebook From Piracy … 10 Clever Tips

By Shobha Ponnappa Leave a Comment

To Protect Your Ebook From Unscrupulous Pirates And Plagiarists, There Are Simple And Elaborate Ways. (Some Thievery Can Actually Help Drive Up Sales).

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

There are two ways to consider creating and selling ebooks online. One, is to build substantial price-points and make your ebooks your money-spinners. Two, is to price ebooks low, so they can whet buyers’ appetites for your pricier knowledge products.

If you are writing ebooks to give them away free, or are pricing them low to make your ebooks a trailer for bigger, and pricier knowledge courses, you may actually benefit from turning a blind eye to some ebook theft that helps proliferate your brand and your name.

The only thing here is to “co-opt thieves” by offering them a good fee for selling your ebooks and insisting that your name is always on the ebooks. If they agree to these conditions, you both win.

At Solohacks Academy, we think ebooks can foster “co-petition” rather than “competition”, if you can spot, befriend and do business with your ebook thieves. But, on the other hand, if your ebooks are priced high as your main money spinners, you need robust ways to prevent piracy, theft and plagiarism. Read on …

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How To Format An Ebook In PowerPoint … 10 No-Sweat Steps

By Shobha Ponnappa Leave a Comment

Want To Format Your Own Ebooks With Utter Ease In PowerPoint? Convert Our Ten-Step Simple Plan Into A No-Fail Template For Your First And Future Ebooks

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

Knowledge Commerce solopreneurs may not have thought of PowerPoint as the perfect tool for creating ebooks. If you haven’t given it a thought, you should. PowerPoint is among the easiest formatting software for ebooks that you can convert into a downloadable PDF in a jiffy.PDFs are among the most widely read ebook formats.

At Solohacks Academy, all our ebooks that we offer free or sell online via our website, are created and formatted in PowerPoint/PDF. You can see tons of them in our library.

With PowerPoint, you can make your first ebook your template, so the ebooks you create in future can just fit into the same format – this keeps your brand consistency intact, while also speeding up your publishing time.

There are many other formats for ebooks like EPub, Mobi, or Amazon’s proprietary formats like AZW/AZW3 eBooks. But the simple PDF is universally readable without any special reading devices. Importantly, it retains all the formatting you create – and anyone can open and read a PDF ebook in seconds on any browser. That’s why formatting with PowerPoint and publishing as PDF is such a powerful combination.

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