Marketing Your Unique Expertise For Knowledge Commerce: Guide
The Many Types Of Marketing You Can Do To Vary Your Approach And Reach More Audienecs
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then "productize" your own unique knowledge, talent, skills or passions - into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
What is marketing? And why do so many solopreneurs balk at the word "marketing"? The truth is that no one who thinks he is poor at marketing is really so. He may only have poorly understood what marketing is all about.
C.J. Hayden, the bestselling author of "Get Clients Now!" describes marketing like this. "Marketing, simply stated, is telling people over and over again what you do." It's that simple. What methods you use to talk to people and tell them what you do, and in how many ways you tell them this, depends on your own strategy.
There are a lot of methods for marketing. Each is a discipline of its own, with its own rules, pros and cons, and benefits. You don't ever have to master all the methods.
At Solohacks Academy, we believe you should first choose the one or two tactics that seem to best fit your do-ability, and if they don't work for you, try other marketing approaches. There is no one way to succeed in marketing.
You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected
All of us e-commerce marketers - especially those in Knowledge Commerce - at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere in us too, is the vision of selling products and services by the millions and raking in all the moolah.
For Knowledge Commerce marketers, the idea of earning such vast wealth from “passive incomes”, like Amazon does, is even more tempting.
Every day, as we buy stuff from Amazon, we go through this magnetic experience that draws us to buy more and more. “Surely that’s replicable”, we say to ourselves. But the truth is that there’s a lot going in behind the scenes at Amazon that we don't notice when we are merely their customers.
At Solohacks Academy, we know there's both good and bad news for e-commerce retailers online. The good news is that retail e-commerce sales are expected to surpass 735 billion by 2023, of which 42% will be online sales, and 48% will be from repeat customers. The bad news is that there’s an 80% to 98% failure rate for e-commerce businesses. Poor marketing tactics are most often the reason for this.
But, we can learn to be at least a fraction of Amazon by studying Amazon’s content marketing. That small success is enough, because even that could mean potential earnings in hundreds of thousands.
Affiliate Marketing Is Invaluable To Learning The Arts And Smarts Of Knowledge Commerce
If you are a starter Knowledge Commerce marketer you may wonder if you have all the skills you need to market and sell your own products, after you have created your own ebooks, courses, membership sites or consulting services.
There is an ultra-smart way to begin your journey into full-scale Knowledge Commerce. Start with Affiliate Marketing and learn to market the info-products of others in Knowledge Commerce.
The skills you learn from Affiliate Marketing will cut out the bulk of the risks, time, and effort you’ll spend on launching your own knowledge products later. You can earn handsomely while you learn, too.
At Solohacks Academy, we see Affiliate Marketing as an earning avenue you can continue, even after launching your own products in Knowledge Commerce. You don't have to stop this line of earning ever. In fact, your portfolio of products will only be richer and more varied if you sell a lot of affiliate products, that chime well with your own products, that you develop later on your own.
Search Engine Optimization (SEO) Will Never Stop Being The Best Traffic Source. But Tactics Could Get Outdated
SEO traffic still tops any other source of traffic to the blogs and websites of solopreneurs who do Knowledge Commerce.
Even though getting Google listings and rankings are getting to be very tough against the competition (because of the many changes in Google’s ranking algorithms), bloggers and content marketers still do need search engine-driven traffic to survive and thrive.
How best can you, as a solopreneur, cream the search engines (notably Google) to get enough traffic and more to your website?
Essentially search engine optimization (SEO) still largely operates by the same rules as it used to. It is still about aiming for high search engine rankings for the most searched keywords in your niche. Traffic generation from SEO also continues to involve doing both onsite and offsite optimization. And SEO is even today about acquiring enough backlinks to your blog or site.
At Solohacks Academy, we believe, however, that although the goalposts haven’t quite shifted drastically, the game has to be played slightly differently than we have all been doing before. Here's a glimpse of our new attitude to SEO and how we now play the game ...
Social Media Doesn’t Produce Traffic If You Use A Spray And Pray Approach. It Responds To Finessed Targeting
Extracting maximum targeted traffic from social media calls for both – being socially active and having a strategic campaign with clear objectives.
Most often, the reasons Knowledge Commerce solopreneurs don’t see enough traffic and traction on social media may be either because they have no set plan – or they get caught in the melee instead of being able to control it.
No matter how small your business, or how obscure your niche, there is an audience out there on some social media platform that’s just right for you. You can extract the maximum traffic from social media if you aim at specific small targets, one by one, and learn how to lead and direct the ebb and flow of social conversations towards your messaging.
At Solohacks Academy, we believe the beauty of targeting small but specific segments on Facebook, Twitter, LinkedIn, and other channels is that you’ll also get deeper insights about your target audiences and their behaviors. You interact with them intensively, rather than showing up as an “at-large” presence.
In Case You Didn't Notice, The Good Ol' Newsletters Are Back In Business Like Never Before, And How
We all are making the mistake of thinking newsletters are old hat in the online world. But what do you know, newsletters are making a huge comeback in the digital space.
As Contently writes: “Email may be old-school, but having the most relevant pieces of news handed over to you in a digital package is still extremely valuable.”
How are newsletters different from any other email marketing? The difference is this. Newsletters offer "roundups" that people find easier to catch up with. They arrive less frequently, but have a lot of topically-clustered information.
In a world of "emails-as-letters", these are "emails-as-mini-magazines". Instead of receiving endless small spammy emails, people seem to be returning to the preference for the more substantial newsletters.
At Solohacks Academy, we think Knowledge Commerce marketers who send out newsletters hold "convenience" and "attention focus" of the subscriber uppermost. Brands that consolidate and send relevant, valuable newsletters help subscribers. They reduce the email-receiving load for subscribers, while increasing the email-content value.
With Automated Evergreen Webinars, Record Once And Run Repeatedly. And Convert Your Customers With Ease
You are an already overburdened solopreneur in Knowledge Commerce. Your content creation workload is enormous. You have no bandwidth to be conducting live events like webinars to push your selling a notch higher. Right?
But you also know that among all content types and formats, webinars are powerful. A Content Marketing Institute study found this: webinars are in the top five effective content marketing tactics. But you don’t have the time to conduct live webinar events every now and again. Right again?
Well, there’s a smart solution you can use to propel your customer-prospects over the edge. Convert them from dithering to buying by creating “evergreen webinars”.
What’s that you ask? At Solohacks Academy, we will show you exactly what evergreen webinars are. See how you can use them as potent selling tools. You don't need to run regular live events, but you can achieve the same results as if you did. These days evergreen webinars do a fabulous job of offering the experience of live webinars, complete with interactivity simulation.
One Customer Segment You Must Target Assiduously Is The Millennials. They Will Lead You Towards Growth
Marketing your knowledge products to millennials can be both challenging and exciting. We are talking of the buzzing generation of those born between the years of 1982 and 2004, who are the most prolific online buyers of all kinds of products online.
When this generation was born and growing up, the Internet was already there – and so this is the first generation of “pure digital natives” we have on this earth. They are also often referred to as the “me generation,” “Gen Y” or the “selfie generation”.
It can also help you grow your Knowledge Commerce business with this generation of customers, if you target them and follow their path towards the future. Millennials have a voracious appetite for information and learning. They also have an unerring instinct for the right trends and technologies to follow. They are among the early adopters of anything worthwhile on the Internet.
Millennials are also believed to be the most influential generation to date, with buying power of at least $200 billion at their disposal. At Solohacks Academy, we believe that if we target the millennials, without feeling intimidated by their scale and energy levels, they will show us the way to grow with them.
Blogging Is A Nine-Edged Multi-Tool That Needs To Be Wielded With Deft Precision To Carve Out Results
Haven't we all often heard the rather general advice that our blog posts should all have "a great beginning, a fact-filled middle and persuasive ending". If you're into Knowledge Commerce, you'll use blogging a lot for marketing - and these are the words about blogging you'll hear a lot.
We are also told our blog posts should be based on keywords and written for both people and search engines. Further, many people give us many methods to churn blog posts out at scale.
All this is great advice in its own way, but it barely touches the point I want you to see. Your every blog post can be a Swiss Army Knife. It can be a multi-tool. Every part of a well-written blog post can serve a different purpose in helping you work on your customer.
At Solohacks Academy, our experience is that blogging is too important a marketing tool to be handled carelessly. Blogging is about precision. There are nine sharp edges to blogging, each of which can deliver value to your consumer and to you.
Blog Commenting Delivers The Big Four Gains: Traffic, Engagement, Brand Awareness and Brand Authority
After Matt Cutts (of Google’s anti-spam team) gave us a thumbs-down on blog commenting, people who had been mindlessly, and rabidly, building backlinks from blog commenting suddenly realized that Google was going to frown upon any activity done “just for backlinks”.
Many high authority blogs, in fact, shut down their comments features so as not to attract the kind of user-generated comments that are considered low-quality fodder, or punishable by Google. So we’re now left with the question: Is blog commenting still worth it?
When I asked around, I expected to draw at least a few negative responses to blog commenting, but I am surprised that NO ONE really has decided to drop it as a worthless marketing idea! If anything, there still seems substantial positivity about blog commenting.
At Solohacks Academy, we ourselves have gained massively from the idea that blog commenting is one of those booster marketing techniques with massive influencer-network-building value.
Pick Some Top Social Influencers In Your Niche And Use Them To 10X, 20X Or 30X Your Marketing
One of the smartest ways to make use of social media is to do Influencer Marketing. It's far easier to appeal to your target audiences via someone who already holds sway over masses of them.
Influencer marketing is a brilliant way to increase audience trust, generate revenue, and instigate meaningful, positive, and sales-driven conversations for your brand. But picking the wrong influencers will only lead to a waste of your time, effort, and money.
See if your target audiences resonate with any particular influencers, and then choose your influencers wisely. Choose influencers not by how powerful they are, but by what they can do for your business goals.
At Solohacks Academy, we believe that influencers, like all people, enjoy feeling important. It's a human need. So don't ever look at top influencers defensively, and feel as if they are doing your brand a favour. Use their power with confidence to strike your targets.
There seems an awful lot to Knowledge Commerce, but fear not, because we'll tell you everything you want to know in easy steps. It will all be a breeze, and you'll hugely enjoy the process too.
We'll take you there, step by step ...
Read our full collection of articles below that explore more on Marketing Your Unique Expertise For Knowledge Commerce.
You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere in us too, is the vision of selling products and services by the millions and raking in all the moolah.
For Knowledge Commerce marketers, the idea of earning such vast wealth from “passive incomes”, like Amazon does, is even more tempting.
Every day, as we buy stuff from Amazon, we go through this magnetic experience that draws us to buy more and more. “Surely that’s replicable”, we say to ourselves. But the truth is that there’s a lot going in behind the scenes at Amazon that we don’t notice when we are merely their customers.
At Solohacks Academy, we know there’s both good and bad news for e-commerce retailers online. The good news is that retail e-commerce sales are expected to surpass $735 billion by 2023, of which 42% will be online sales, and 48% will be from repeat customers. The bad news is that there’s an 80% to 98% failure rate for e-commerce businesses. Poor marketing tactics are most often the reason for this.
But, we can learn to be at least a fraction of Amazon by studying Amazon’s ecommerce marketing. That small success is enough, because even that could mean potential earnings in hundreds of thousands.
Affiliate Marketing Is Invaluable To Learning The Arts And Smarts Of Knowledge Commerce
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
If you are a starter Knowledge Commerce marketer you may wonder if you have all the skills you need to market and sell your own products, after you have created your own ebooks, courses, membership sites or consulting services.
There is an ultra-smart way to begin your journey into full-scale Knowledge Commerce. Start with Affiliate Marketing and learn to market the info-products of others in Knowledge Commerce.
The skills you learn from Affiliate Marketing will cut out the bulk of the risks, time, and effort you’ll spend on launching your own knowledge products later. You can earn handsomely while you learn, too.
At Solohacks Academy, we see Affiliate Marketing as an earning avenue you can continue, even after launching your own products in Knowledge Commerce. You don’t have to stop this line of earning ever. In fact, your portfolio of products will only be richer and more varied if you sell a lot of affiliate products, that chime well with your own products, that you develop later on your own.
Search Engine Optimization (SEO) Will Never Stop Being The Best Traffic Source. But Tactics Could Get Outdated
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
SEO traffic still tops any other source of traffic to the blogs and websites of solopreneurs who do Knowledge Commerce.
Even though getting Google listings and rankings are getting to be very tough against the competition (because of the many changes in Google’s ranking algorithms), bloggers and content marketers still do need search engine-driven traffic to survive and thrive.
How best can you, as a solopreneur, cream the search engines (notably Google) to get enough traffic and more to your website?
Essentially search engine optimization (SEO) still largely operates by the same rules as it used to. It is still about aiming for high search engine rankings for the most searched keywords in your niche. Traffic generation from SEO also continues to involve doing both onsite and offsite optimization. And SEO is even today about acquiring enough backlinks to your blog or site.
At Solohacks Academy, we believe, however, that although the goalposts haven’t quite shifted drastically, the game has to be played slightly differently than we have all been doing before. Here’s a glimpse of our new attitude to SEO and how we now play the game …
Social Media Doesn’t Produce Traffic If You Use A Spray And Pray Approach. It Responds To Finessed Targeting
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
Extracting maximum targeted traffic from social media calls for both – being socially active and having a strategic campaign with clear objectives.
Most often, the reasons Knowledge Commerce solopreneurs don’t see enough traffic and traction on social media may be either because they have no set plan – or they get caught in the melee instead of being able to control it.
No matter how small your business, or how obscure your niche, there is an audience out there on some social media platform that’s just right for you. You can extract the maximum traffic from social media if you aim at specific small targets, one by one, and learn how to lead and direct the ebb and flow of social conversations towards your messaging.
At Solohacks Academy, we believe the beauty of targeting small but specific segments on Facebook, Twitter, LinkedIn, and other channels is that you’ll also get deeper insights about your target audiences and their behaviors. You interact with them intensively, rather than showing up as an “at-large” presence.
In Case You Didn’t Notice, The Good Ol’ Newsletters Are Back In Business Like Never Before, And How
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
We all are making the mistake of thinking newsletters are old hat in the online world. But what do you know, newsletters are making a huge comeback in the digital space.
As Contently writes: “Email may be old-school, but having the most relevant pieces of news handed over to you in a digital package is still extremely valuable.”
How are newsletters different from any other email marketing? The difference is this. Newsletters offer “roundups” that people find easier to catch up with. They arrive less frequently, but have a lot of topically-clustered information.
In a world of “emails-as-letters”, these are “emails-as-mini-magazines”. Instead of receiving endless small spammy emails, people seem to be returning to the preference for the more substantial newsletters.
At Solohacks Academy, we think Knowledge Commerce marketers who send out newsletters hold “convenience” and “attention focus” of the subscriber uppermost. Brands that consolidate and send relevant, valuable newsletters help subscribers. They reduce the email-receiving load for subscribers, while increasing the email-content value.
With Automated Evergreen Webinars, Record Once And Run Repeatedly. And Convert Your Customers With Ease
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
You are an already overburdened solopreneur in Knowledge Commerce. Your content creation workload is enormous. You have no bandwidth to be conducting live events like webinars to push your selling a notch higher. Right?
But you also know that among all content types and formats, webinars are powerful. A Content Marketing Institute study found this: webinars are in the top five effective content marketing tactics. But you don’t have the time to conduct live webinar events every now and again. Right again?
Well, there’s a smart solution you can use to propel your customer-prospects over the edge. Convert them from dithering to buying by creating “evergreen webinars”.
What’s that you ask? At Solohacks Academy, we will show you exactly what evergreen webinars are. See how you can use them as potent selling tools. You don’t need to run regular live events, but you can achieve the same results as if you did. These days evergreen webinars do a fabulous job of offering the experience of live webinars, complete with interactivity simulation.
