Forget The Traditional Ways To Discover Your Niche. Look Where Else Your Expertise May Be Hidden
For most people, the starting point in identifying their unique marketable expertise would be to look at their own education or career strong points. Sometimes they go further afield and take on areas of passion or deep interest.
But you may have to look a little beyond your professional or interest strong points. You may have to identify a competitive or “differentiating knowledge tilt”. Again, this tilt needn’t be something spun out of thin air. You can discover it too when you look deeper into yourself.
Many of us think of ourselves as single-dimensional professionals. Whereas, we may have many facets to our knowledge that remain unexploited. We may discover hidden expertise areas and potential knowledge niches if we drill down further than the surface of what we know about ourselves.
At Solohacks Academy, for example, we began with identifying one of our unique knowledge areas – only to find that it exploded into several small nuanced niches as well.