The Idea Is To Subtly Influence Customers’ Purchase Decisions As They Proceed Down The Sales Funnel
There is a lot of confusion about the “product sales funnel” in marketing. Some people call it a “purchase funnel”. Some others call it a “sales funnel”. Some refer to it as the “customer buying cycle”. What is it actually?
At Solohacks Academy, we like to call it a “sales funnel”. That name reminds us of what we are doing this for – achieving more sales.
Anyway, the definition of a sales funnel is this. People who buy products – any products – go through stages. They first explore a need. They examine possible solutions. They then buy products that provide these solutions. Can marketers can track customers through the in-between stages of this buying process? If we can, we can influence customers’ decisions with the right content marketing. Right?
Many people have many different ways to break up this funnel. Some marketers believe the sales funnel has only four or five stages. But we follow an eight-stage funnel. That gives us more accuracy in serving customers at their key decision points.