To Create A Total Sales Funnel For Your Online Course, Catch People Before They Even Feel The Need, And Grow Them Into Buyers, Repurchasers, And Advocates
The smartest way to be able to sell high-priced courses is to actually plan to help people start their course-buying journeys solely with you, by attracting them early into your sales funnel – and then never letting them drop out.
Not only should your sales funnel help them buy once from you, but you must marshall them till they purchase more and more from you. You must also make them advocates of your brand, bringing in their networks of friends.
It’s a sad truth of online marketing that the potential customers you educate and nudge, often end up as customers of your competitors because your sales funnel leaks in all the wrong places. We want you to plug those gaps and keep your potential customers solely with yourself, end to end, on their buying journeys.
At Solohacks Academy, we believe that if you can you can guide customers throughout their buying journeys, the more trust you can build … which makes it then easier to see highly-priced courses to them.
1. What exactly is a “sales funnel”: and how best can you use it to harvest maximum students for your online course
A sales funnel is a marketer’s eye-view of the customer’s buying journey. Every customer goes through a journey when he buys anything – from a small-cents pencil to a big-dollars course online. The idea of using the sales funnel is to net potential customers early during their course-purchasing journeys – and then retain these customers with you till they buy from you. You also hold them till they get others to buy from you. This is the name of the game.
Below is a diagram showing you the eight stages of a sales funnel (or the eight stages any customer goes through in any buying journey).
- The two top stages are clubbed together as Top Of The Funnel, or TOFU. This is where the customer is TRIGGERED by a pain-point to CONSIDER looking for solutions.
- The next two stages are clubbed together as Middle Of The Funnel or MOFU. Here the customer CHOOSES and TRIES out some possible solutions he has come across.
- The next two stages are clubbed together as Bottom Of The Funnel or BOFU. This is where the customer decides to BUY a shortlisted product and EXPERIENCE your service.
- The last two stages are about retaining customer LOYALTY. They happen after purchase, when we have to cajole buyers to REPURCHASE more products, or ADVOCATE your products to others.
Wouldn’t it be wonderful if the purchase funnel didn’t have a narrow bottom end, but was just a cylinder. Then almost everybody you bring to the top of the funnel would end up becoming your customers, and how great that would be.
But alas, it doesn’t work that way. As people progress from gathering information to ultimately making a purchase, the crowds thin out – and the people you sell products to remain just a fraction of those who first seemed to enter the funnel. That’s why the funnel is … well, funnel-shaped.
Why every stage of the sales funnel is equally important
Despite the funnel becoming narrower at the bottom, there’s one thing that you, as a solopreneur-course-marketer, must understand. You have to treat all stages of the funnel as equal.
It’s very common for marketers to aim a lot of content only at the top of the funnel, to try and get loads of traffic to their site. After that, the other stages get less and less importance. Sometimes, the marketer may even lose control of how a customer progresses through the funnel.
The truth is this. Just getting traffic doesn’t mean that a percentage of that traffic will surely convert into buyers. There’s work to do at every stage.
You will need to use different kinds of content and marketing tactics to give the customer the informational support he is looking for at every stage. Your information should literally nurture the customer through the funnel’s stages. You have to subtly hand-hold the customer at the right time with the right content … and lead him into the next step … and then the next … and then the next.
If you don’t take care to do this, your funnel will leak out hard-won customer-prospects. If you do it right, the customer will be yours. Make no mistake about that.
Let’s work through this article with a case-study approach
For the purposes of this article, let’s assume you are a yoga expert who wishes to teach home-based weight-loss yoga online through your course. Your target audience would be women with a weight problem, looking for safe but sure home-workout methods to lose weight.
We’ll now delve into the sales funnel details for each of the eight stages of your likely buyers’ journey. Each step of this journey has its own challenges, goals to set, and actions to implement – so a potential customer is smoothly transitioned to move forward via the sales funnel.
2. Getting to potential course-buyers at the TRIGGER stage of the sales funnel: what needs to be achieved and how it should be done
Let’s begin by seeing how to build our funnel to cover the first stage of a buyer’s journey. This is her TRIGGER stage.
What happens to the potential course-buyer at the TRIGGER Stage?
At the TRIGGER stage of the sales funnel, your target woman with a weight problem begins to become aware she has a problem – a pain-point. She finds herself unable to get to classes outside her home, and wants a home workout method. The person may not, as yet, have a name for a solution. She may not yet be thinking of yoga as a weight-loss solution specifically.
There usually is something urgent triggering her active awareness of her need. For example, she may have an impending college reunion and may feel the need to lose weight for that event. She may search Google or social media for search terms like “home workout quick weight loss” or “easy fast weight loss home exercises”. Without that urgency or deadline, people won’t end up buying products. They would just idly browse the Net. So your target audiences have to be those who feel a desperate need for a solution.
What should the course marketer’s goal be at the TRIGGER Stage?
The course marketer has to obviously seed the idea into the customer’s head that yoga can be her answer. Now think of all the ways to educate the potential customer on the benefits of yoga for weight loss …
- Yoga can be done at home at least cost with no expensive equipment
- It is easy to follow if you have an instruction video that shows how to do it
- It is least injurious to beginners
- It also calms down your nerves and gets rid of that event-anxiety – that reunion deadline stress
- Yoga can deliver fast results because it can streamline your shape even as it cuts weight, so you’ll look good if you look more poised and shapely and have a great posture that distributes your weight in a non-obvious way.
There are just a few starter ways to educate a customer who wants to lose weight but has not thought of yoga as a solution.
What action plans does a course-marketer need to implement for the TRIGGER Stage?
He has to do these five things:
- The course-marketer has to create a spate of blog posts that highlight all these points above to a potential buyer.
- He has to post excerpts of his blog posts to all the social media, especially the ones where women hang out, with links that lead back to his blog posts on his site.
- He has to have a “lead magnet” – a free, relevant, educational, and downloadable book (maybe, an ebook of five yoga postures that do the most for weight reduction), and offer this via an opt-in form on his site, in return for his targeted women to subscribe to his mailing list.
- He has to continue this process till he gets a healthy list of subscribers.
- He has to keep in touch with these women, who are on his subscribers, via automated email drip sequences. We’ll see how in the next section.
So the sales funnel at start, for the TRIGGER stage, would begin to look somewhat like this diagram below:
(Click on image to see enlarged version.)
3. Getting to potential course-buyers at the CONSIDER stage of the sales funnel: what goals to achieve and how they should be implemented
Now we’ll see how to extend our funnel to cover the next stage of a buyer’s journey. This is her CONSIDER stage.
What happens to the potential course-buyer at the CONSIDER Stage?
At the CONSIDER stage of the sales funnel, many different kinds of home-workout solutions may present themselves to the customer, when she’s looking to lose weight. She may come across a treadmill-walking option, a diet-pills option, a healthy-meal plan option, a pilates option. How is she to choose? She may consider all the many possible routes she can take. She may read up a lot and compare ideas and vendors.
This is the stage when you, as a course-marketer, will hope she comes across your fast-results yoga as one of her options. That’s why it was important at the earlier TRIGGER stage to see that you have a large base of blog posts and social media updates to catch her eye. Once you’ve caught her eye at that stage, and even got her to sign up as a subscriber to your mailing list, you now have her captive to contact by emails.
What should the course marketer’s goal be at the CONSIDER Stage?
The course marketer has to obviously have several emails ready to send out as an automated drip sequence, one email after another, at a gap of every two days – or, say, at least twice a week. What should these emails be about? Since the potential consumer is comparing various exercise options you have to give her …
- All the many reasons why yoga is misunderstood to be a slow fat burner, but that is a myth.
- All the many reasons why some of the other weight-loss systems are over-rated, but may be unsafe.
- How some exercise methods like treadmills can involve big set up expense.
- All the many reasons why yoga can be done at any age, and why “shape” is as important as “weight”
- All the many reasons why some other people have succeeded wildly with yoga (with testimonials)
Every point under each of the heads above can be made into a separate email, so that you always have a spate of emails on the ready to send out, till the customer gets converted into a yoga aficionado.
What action plans does a course-marketer need to implement for the CONSIDER Stage?
He has to do these five things:
- The course-marketer has to create ready-to-send-emails, each with an interesting title and addressing one reason why yoga is a terrific option for fast weight loss.
- He has to queue his emails in an auto-responder service (like Mailchimp or Aweber) where he keeps his mailing list.
- He has to set up an automation so the emails go out once every two or three days to his mailing list in sequence.
- As new subscribers join his mailing list, they too will start getting these emails in the sequence.
- Every email will have a CTA (Call-To-Action) at the end of the email that provides a link to the landing page of your yoga course … in case someone is already quite ready to explore your yoga course further. People who click to go to the course landing page (and actually buy) will cease to get these drip emails, but may continue to get another set of drip emails appropriate for them as buyers (we’ll talk about this later).
So the sales funnel, after inclusion of the CONSIDER stage, would begin to look somewhat like this diagram below:
(Click on image to see enlarged version.)
4. Getting to potential course-buyers at the CHOOSE stage of the sales funnel: the goals to aim to achieve and how to get these actioned
Now we’ll see how to extend our funnel to cover the next stage of a buyer’s journey. This is her CHOOSE stage.
What happens to the potential course-buyer at the CHOOSE Stage?
By the CHOOSE stage of the sales funnel, we may have brought the customer for a peek at the landing page of our course, as mentioned in the earlier section of this article. But there can still be unreadiness to actually buy. The customer may look at all the information about the course on that landing page, where even the price of the course is mentioned. Evaluating the benefits of the course versus the cost is what will probably delay the buying.
People at the CHOOSE stage are invariably looking for a cost-benefit analysis, given to them in dollar-based justifications. They may love to take the course for all that it promises in better body shape and looks, but they may need to justify the costs to themselves with the logic of numbers. This is human tendency.
What should the course marketer’s goal be at the CHOOSE Stage?
The landing page of the course has to have enough convincing copy on it to justify the price of the course. Now how do you justify the price of a course to a person balking at it? You have to show that the benefits of the course will outweigh the costs.
- On your course landing page you can introduce copy that shows how the costs of body weight on health can be expensive, because healthcare has become very expensive.
- You can describe the social costs of remaining obese and medically unhealthy, and how this will also reduce social self-esteem.
- You can help count the costs of going to other forms of exercise, which may cause injuries (that are expensive to treat) or plain unscientific diet programs (that won’t work after all the starvation).
It is important to give the potential customer the arguments that by spending on the course for relatively lesser dollars, the big dollars on health, and social esteem, can be saved.
What action plans does a course-marketer need to implement for the CHOOSE stage?
The course marketer has to obviously have enough copy on the course landing page to justify the price factor of the course as against its contents or curriculum. But there more to be done too.
- As before you have to continue with the drip email sequences … but you may like to put the customer who has visited your course landing page on another drip sequence that has different content than before. Because the customer has evinced interest in viewing what the course is about and what it costs, you may want to send emails now that highlight and elaborate on the points she saw on the landing page.
- It’s usually a good idea to offer the price justification via an email drip sequence of past consumer testimonials – for instance, you may have other shapely women saying, “That look of envy on my friends faces as I turned up with my shapely new looks and poised mind, was worth every penny of the course.” … or “I first hesitated but then bought the course and followed it religiously. Here are pics of the old and the new me. You judge for yourself.”
- It’s also a good idea at this stage to set up “retargeting” as a way to get the customer reminded of your course landing page often, wherever she is on any other site where ads are allowed. Retargeting adds a memory pixel of your landing page in the customer’s aptop or device which makes your ad appear before here, whichever other sites she visits for a couple of days or more.
- People who have actually make the purchase at this stage can now be transferred to a new BUYERS mailing list to be able to send appropriate emails to them. The rest continue to get email drips.
So the sales funnel, after inclusion of the CHOOSE stage, would begin to look somewhat like this diagram below:
(Click on image to see enlarged version.)
5. Getting to potential course-buyers at the TRY stage of the sales funnel: what goals to aim to for and how you can get these to succeed
Now we’ll see how to extend our funnel to cover the next stage of a buyer’s journey. This is her TRY stage.
What happens to the potential course-buyer at the TRY Stage?
People at the TRY stage are those who have more or less decided on getting the course, and have even, perhaps, got used to the idea of how much its price tag is. They’ve received enough justification on why the course is priced the way it is, and what they can gain from the course that has greater value than the course price.
But they may still need that something extra before they actually push the BUY button. They may need a personal trial of the product, just so they know it fits them well. In terms of the trial, people need two things. One, they would like to trial a course to see its content depth. Two, they would also like a trial to gauge a course’s quality of teaching. So these are the two types of trials a course-marketer has to allow the customer to experience.
What should the course marketer’s goal be at the TRY Stage?
Unlike any other SaaS product, you cannot offer a trial of one month’s use of the course because some unscrupulous people may run through it all in a short time and cancel the trial. Or they may download everything of value and bolt. So a course trial has to be planned differently.
- The trial of a course can be given by allowing a sneak peek at one of the more challenging modules of the course.
- The trial must enable the course-marketer to show off all types of teaching skills – including theory-teaching, practical demos, and a list of potential FAQ answers.
- A further part of the trial involves enabling a consumer to see the depth and array that the course covers, via a sampler of its curriculum.
- The trial should also include some unexpected hacks or tricks that the course teaches, thus giving hints of its innovative superiority over competitive courses.
The idea behind offering the right kind of course-trials is to enable the customer to judge the deeper value of the course, via its detailing, as well as an opportunity for the course-marketer to showcase his teaching style, his content depth, and his innovative edge in content.
What action plans does a course-marketer need to implement for the TRY stage?
There are just two things to do to make any course trial simple for the customer:
- After the customer has received his price-justification emails, offer a free 7-part mini-course by email that will cover all the curriculum of the main course but in a quick-digest format, so the consumer gets a feel of all that will be covered in the main course.
- At the same time, also send an email with a secret login and password so he can login and take an exclusive peek into one of the more valuable modules of your main course.
So the sales funnel, after inclusion of the TRY stage, would begin to look somewhat like this diagram below:
(Click on image to see enlarged version.)
6. Getting to potential course-buyers at the BUY stage of the sales funnel: what should you plan to achieve and how should you plan to activate these
Now we’ll see how to extend our funnel to cover the next stage of a buyer’s journey. This is her BUY stage.
What happens to the potential course-buyer at the BUY Stage?
Completing the trial period will have made the customer more confident of her trust in the vendor, and she may decide to buy the lowest-rung product to minimize her risks.
At the BUY stage the customer is also looking for bargains. Either price offs, or bonus products, or an instalment payment plan – plus, a guarantee of refund if she finds the product not to her liking or utility.
What should the course marketer’s goal be at the BUY Stage?
Here are the mandates for the BUY stage for the course-marketer:
- It is believed in expert circles that nothing clinches a BUY as well as a webinar delivered to the customer just to show who’s behind the product, what the course-marketer has to say about the strong points of his course and its topics, and what big discount he’ll offer at the end of the webinar.
- Offering some extra bonus products like an ebooks box set, or coupons to other courses, can work brilliantly at this stage, announced at the end of the webinar.
- You don’t need to do a fresh webinar for every batch of potential students. You can create one evergreen webinar (a life-like but pre-recorded webinar, complete with a side panel simulating participant queries and doubts), that you can run at many scheduled times of the day.
- If you are going to offer a money-back guarantee of 30 days, then you have to plan how much of your course you will allow the customer access to in the first 30 days.
- Try to put together an FAQ list of all the last-minute queries a customer may have about the course and its buying – including cancellation, refunds, terms and conditions, certifications at the end of the course, et al.
At the BUY stage the customer is invariably looking for a deal-sweetener in terms of price-discounts, instalment plans and extra bonus products. She is also looking for “escape plans” should the course not be up to her expectations.
What action plans does a course-marketer need to implement for the BUY Stage?
The course-marketer needs to have four things on the ready for the fence-sitting customer to take that BUY step:
- A good price-off delivered via a deal-clinching webinar, plus some extra bonus products.
- An instalment payment plan if the customer who can’t pay the whole wants to pay in parts.
- An iron-clad guarantee of “money-back-no-questions-asked” if the customer wants to cancel within 30 days.
- A detailed FAQ that answers questions on the products and its buying process.
So the sales funnel, after inclusion of the BUY stage, would begin to look somewhat like this diagram below:
(Click on image to see enlarged version.)
7. Getting to potential course-buyers at the EXPERIENCE stage of the sales funnel: what objectives are to be achieved here and what actions need be taken
Now we’ll see how to extend our funnel to cover the next stage of a buyer’s journey. This is her EXPERIENCE stage.
What happens to the potential course-buyer at the EXPERIENCE Stage?
Having made the course purchase the customer would like to know that you, the course-marketer, are to hand, for help with onboarding, or for help at any stage of the course progress. Although you may have built the course for “passive income earning” (i.e. where it demands little or now of your time), the customer actually would like to see a lot of care and concern from the course-marketer.
At the EXPERIENCE stage, quick handling of issues is better than delayed but elaborate responsiveness. This is the first imperative. Secondly, at certain stages of the course, some customers may require a little more hand-holding than other students. Thirdly, customers also like the feel of joining a few Q&A sessions with other students, with whom they can feel a sense of community.
What should the course marketer’s goal be at the EXPERIENCE Stage?
Here are the must-dos for the EXPERIENCE stage for the course-marketer:
- First of all, create an exclusive course community forum, where you can help students, and students can also mutually answer each others’ queries – this gives them a place to hang out, to feel part of the “school”, and to feel a sense of bonding with other students. This is particularly important for online classes, where students tend to study alone, otherwise.
- Give students a way at the end of each lesson to post their queries on the forum boards where they can get quick and responsive hand-holding.
- It’s also a good idea to create a once-a-week or once-a-fortnight Q&A Mastermind Session when students can all join in for the event – and you can personally answer questions they have sent you in advance of the event. People get additional doubts when they hear the doubts of others, so they usually look forward to such periodic Q&A events when they get a feel that they are both getting answers as well as brainstorming opportunities.
At the EXPERIENCE stage the customer is invariably looking for a sense that an entire community he can belong to is available for his help, including the instructor of the course. He should not feel left alone. He should feel the care and enthusiasm and encouragement of a like-minded group.
What action plans does a course-marketer need to implement for the EXPERIENCE Stage?
The course-marketer needs to have four things on the ready for that EXPERIENCE step:
- He has to get a forum in place on his site (or alternatively create a closed Facebook Group to serve as a student community forum).
- He has to get one or two energetic past students available at different time zones, to be moderators of the forum, so they can quickly answer simple queries from new customers on the forum, at hours convenient to the new students.
- He has to send out email invites to the next scheduled Q&A Mastermind Sessions and request that all queries be sent in by a certain deadline. For those unable to attend live Q&A Mastermind Sessions, a recorded version should be available to access.
- During the Q&A Mastermind Sessions, he has to group and answer all queries, topic by topic. He can also throw up some extra ideas for group brainstorms.
So the sales funnel, after inclusion of the EXPERIENCE stage, would begin to look somewhat like this diagram below:
(Click on image to see enlarged version.)
8. Getting to potential course-buyers at the REPURCHASE stage of the sales funnel: what can your goals for this stage be and how should you play the game
Now, we’ll see how to extend our funnel to cover the next stage of a buyer’s journey. This is her REPURCHASE stage.
What happens to the potential course-buyer at the REPURCHASE Stage?
If the experience of buying and then going through the course has been good – or even more than god, the customer may be ready for more purchases from you, having built that level of trust in your wares. It goes without saying, therefore, that you must always have other products a satisfied customer can buy from you, because you don’t want that customer going to competitors who have a greater range of products.
At the REPURCHASE stage, there are two things to know about your customer. One, if you have products that are add-ons or related to the first purchased product, they will be easier to sell than unrelated products. Two, marketers often talk of the “lifetime value” of loyal customers. “Lifetime value” is the sum total of expenses a customer makes with you over a period of time. You want to keep increasing that – because it’s six times less expensive to get repeat buyers to buy than to find new buyers.
What should the course marketer’s goal be at the REPURCHASE Stage?
Here are the needs for the REPURCHASE stage for the course-marketer:
- First of all, you may need several add-ons to your existing course. These could be other short courses, or an extra module not normally offered with your course. For instance, if your course is about “yoga for weight-loss” you could have several short courses around it like “holistic eating”, “advanced breathing techniques”, “improving your poise and balance” etc. Or you could have an extra module for your yoga course like “three advanced postures that reduce belly fat”.
- You may also think of other related products to sell after the course, such as, “three consulting calls, of one-hour each, on a one-to-one basis, exclusively priced for students of our yoga course”.
- It’s also possible to sell totally unrelated products, so don’t discount these. For instance, after the main yoga course, someone may like to take a totally different leap into “great wardrobe choices for slim looks”. These kinds of products are easy to think of if you know exactly why your students took your weight loss yoga course. If many of them value looking slim over and above losing weight, these types of tangential courses or ebooks could be good products to sell after the yoga course.
At the REPURCHASE stage the customer is ready to go further because people who buy something are invariably ready to buy more add-ons to get more value out of their past purchases. You have to be ready to give them “more of that good thing” that they desire.
What action plans does a course-marketer need to implement for the REPURCHASE Stage?
The course-marketer needs to have three things on the ready for that REPURCHASE step:
- He has to have in his repertoire a whole range of add-ons, or other products, people can buy after his course.
- These add-ons must seem to be relevant to the completed course, as well as have standalone value. In case customers reach your product range in other ways than through this main course, why lose them if they are ready to buy just the add-on courses you have created?
- To keep customers ready to buy more and more it’s a good idea to send out emails that show a production schedule for new related products on the anvil. That will keep customers with you till you bring out these new products.
- It’s also a great idea to co-opt customers into telling you what new add-on products they may like to buy so you can advertise these later as “created by popular demand”.
So the sales funnel, after inclusion of the REPURCHASE stage, would begin to look somewhat like this diagram below:
(Click on image to see enlarged version.)
9. Getting to potential course-buyers at the ADVOCATE stage of the sales funnel: what plans should you set for this stage and how do you ensure they succeed
Now, we’ll see how to extend our funnel to cover the next stage of a buyer’s journey. This is her ADVOCATE stage.
What happens to the potential course-buyer at the ADVOCATE Stage?
By now you have a loyal customer buying more and more from you. If you should be able turn every such customer into a brand advocate and an influencer of other people in her network of friends, colleagues and social circles, you create a business multiplier effect. This is what you should aim to do, because every bit of marketing that a past happy customer does for you is worth its weight in gold.
At the ADVOCATE stage, there are two things to know about your customer. One, people who trust you also like the feeling of power when, by their say-so, they are able to influence others. Two. they like to find a way to earn back the money they spent on purchasing your products. Therefore, when other customers they refer buy from you, not only should you aim to increase your own revenues, but you should be generous with referral commissions paid out to your “brand ambassadors”. They would thus get a double-incentive – of cash-per-sale plus the sense of power that they are able to sway people.
What should the course marketer’s goal be at the ADVOCATE Stage?
Here are the action-points for the ADVOCATE stage for the course-marketer:
- You should have a system in place for creating “highly paid exclusive affiliates” out of your past loyal customers. Set up an affiliate program that could be a stand-alone program for enrolling other types of affiliates. But for past students with loyalty you have to build exclusive commission rates far higher than your usual commissions.
- Make it a point to congratulate every past student who has brought in a new student for your course. Make sure to tell her occasionally how well her referred student is doing at the course. It’s small touches like these that make such a personal difference. For example, a simple automated email that goes out when a referred student has crossed half the course can say, “Thanks to you, Sally, your referred student is now halfway home towards learning her whole set of weight-loss yoga exercises”.
- As past students start sending more and more new students you can put them on increased commission slabs as an incentive for reaching certain targets. For example, “If you refer up to 20 new students you are in Slab A of our commission system – whereas if you get past 40 new students referred to our course, you will be in Slab B where our commission rate increases by 150%”.
At the ADVOCATE stage, always remember that the past student has a dual incentive for referring new customers. One is an increased earning capacity. And the other incentive is acknowledgment of her ability to influence people. Pats on the back are as precious as money in the pocket.
What action plans does a course-marketer need to implement for the ADVOCATE Stage?
The course-marketer needs to have three things on the ready for that ADVOCATE step:
- He has to build an affiliate program on his site (or join a well-recognized affiliate program), with separate tiers of commissions for past students set higher than for other affiliates.
- The past students’ commission rates in the affiliate program can be set at increasing slabs to incentivize referral target levels reached.
- Show off your high-flying past students who have referred new customers by displaying their photos and case studies on your site. Give them due applause and encouragement. A good idea would be to give the past student-turned influencers a name and badge like “Team Weight-Loss Yoga”. The sense of belonging to an exclusive band of yoga evangelists creates its own sense of elevated bonding, and makes them feel like part of your business instead of being just customers.
So the sales funnel, after inclusion of the ADVOCATE stage, would begin to look somewhat like this diagram below:
(Click on image to see enlarged version.)
10. A word about automating your sales funnel to make it a rolling success system: it is easier than you think, because 75% of the work is email-automation
Reading all of the above sections of this article may make you think it’s all hard work and elaborate automation that can be expensive. But look at the last diagram again. There is work to be done, for sure, but it may not be expensive at all.
A great course landing page, emailing lists for prospects and buyers, with the ability to automate email drip sequences of different kinds, an evergreen webinar, a customer community forum, and an affiliate program, are what it all takes.
If your site is on WordPress, most of the set up of the course, the forum, or the affiliate program can be done with appropriate free or paid plugins.
The challenge really is to set up a system that can roll on and one, and work on its own at maximum efficiency. It must help to get and hold new customers all the time. Once you’ve created a system for one course, it then becomes replicable for any number of other courses you may create.
Sales funnels are not that hard to implement really. It takes systematic thinking to create a systematic engine of customer acquisition, management and growth. Good luck!
So What Are Your Thoughts? Do Share!
This post is incomplete without your input. The community of Knowledge Commerce solopreneurs would feel galvanized to hear from you … so do share your thoughts on this topic with us, in the comments field below this post.
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