Increasing Blogging Traffic Fast Is Often A Goal Set By Bloggers Who Find The Going Slow. True, Blogging Does Start Slow, But Then It Compounds Its Impact
Fortunately, before I started to blog, I had read enough from several experts not to expect any results in a hurry. With blogging, I too noticed that traffic can be extremely sluggish to start with – but one day it hits a new inflection point, and you never look back.
At Solohacks Academy, our roundups usually pick topics that most people would consider a question that begets inspiring answers. On a topic like getting traffic fast from blogging, most experts have their own theories of what works, depending on how they got past that sudden momentum point in their lives.
There are a lot of ideas below that you may find inspiring and motivating when you too want the needle to start moving with speed with your blogging efforts. That’s why we have chosen to collate suggestions from those who’ve got smart thoughts on the topic.
Our picks for this Solohacks RoundUp include 10 great quotes from the blog posts of Chris Singleton, Bill Widmer, Megan Marrs, Dan Shewan, Mary Fernandez, Adam Connell, Nadya Khoja, Si Quan Ong, Pooja Lohana, and Greg Digneo.
1. It might be the case that you personally are not the best person to write the posts for your site: Chris Singleton
Chris Singleton in the article “How to Increase Blog Traffic — 10 Quick Steps (2020)”:
According to inbound marketing experts Hubspot, businesses that blog regularly tend to attract 55% more traffic than those that don’t.
At the heart of getting your blog noticed, and driving lots of traffic to it, is writing really great content – and that content is going to be much better if the person writing it is both knowledgeable and passionate about what they are writing about.
Posts that are written from the heart — and not by a content farm — are far more likely to be the posts that interest people and crucially, get shared.
BUT: it might be the case that you personally are not the best person to write the posts for your site. Perhaps you’re not a great writer; perhaps you don’t have time to devote to blogging. If either of those statements sounds like it might apply to you, consider hiring a writer who is capable of creating truly great blog posts and putting in the hours to do so.
Whoever ends up writing the posts on your website, their personality has to shine through. Readers identify with writers because there is much to like (or even dislike) about their personality, mouthiness or tone of voice.If a reader likes YOU as a writer — and not just the quality of the content you are producing — you are far more likely to attract a dedicated following.
So, make sure your personality comes across in your posts; this helps you form a rapport with your readers, who may be more inclined as a result to come back to your blog simply because they like you as an individual. ”
2. Every single blog post you write should have a keyword in mind – if you’re optimized, you’ll get there faster: Bill Widmer
Bill Widmer in the article “How to Increase Blog Traffic in 2020 (2 Essential Strategies)”:
If you’re starting a blog, every single blog post you write should have a keyword in mind. Yes, there are exceptions – like writing a news piece that’s only pertinent because of some event or writing an update about your services – but for the most part, you want to optimize every post around a keyword.
There are a few reasons for this:
- SEO takes a while, so if you’re optimized from the start, you’ll get there faster.
- Organic traffic is at the top of the list of marketing channels on the web, being responsible for hundreds of thousands of visitors to top blogs in every niche.
- There’s no reason not to do it. As long as you’re not keyword stuffing, you’ll benefit in the long run and eventually learn how to increase blog traffic.
It’s not super difficult, either. Some people even believe (myself included) that SEO is still low-hanging fruit for many bloggers. It’s because SEO seems complicated, so most people avoid it – lessening the competition.
Obviously, if you want to rank on Google, you need to know what keyword you want to rank for. I’ve written extensively about how to find great keywords before. But it pretty much comes down to using the right tools:
- Ahrefs (paid tool) to spy on competitor’s keywords.
- Google Keyword Planner (free) to find related keywords for a seed keyword.
Just take a seed keyword (such as “low carb recipes” if that’s what you write about) and plug it in one of the tools. You can also google that keyword and look at the autofill and related searches at the bottom of the page.
Then, take all those related keywords and plug them into one of the keyword research tools above. When you find one with a low keyword difficulty, create a post around that topic, including your primary keyword and its related keywords. This is your first step to learning how to increase blog traffic.”
3. Creating “better content” isn’t just about quality – it also means being more strategic with your content marketing: Megan Marrs
Megan Marrs in the article “How To Increase Blog Traffic: 5 Easy Steps to Stardom”:
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before – the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.
The most successful content is the kind that meets a specific need. Think about your audience and what they love. Content these days almost always falls into one of two categories: cool and funny or useful and educational. Choose either and you’re probably off to a good start.
If you need ideas, check out Quora and see what questions are being asked that relate to your industry subject. Also try using Buzzsumo to see what others have written about in your field, then make something even better. Or use one of these eight handy blog topic generators.
When it comes to content style, shoot for shocking statistics, beautiful infographics, and rich storytelling via video. Create stuff people want to link to and share.
Try to make sure that most of your content is evergreen. Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant. For example, a post about this year’s Oscar nominations will become useless in a few months time. A post about the greatest movie classics will continue to be relevant over the years, making it evergreen.”
4. In addition to posting content to other blogs (including LinkedIn), invite people in your niche to blog on your own site: Dan Shewan
Dan Shewan in the article “25 Ways to Increase Traffic to Your Website”:
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.”
5. Focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts: Mary Fernandez
Mary Fernandez in the article “25 Proven Strategies to Increase Your Blog’s Traffic by 1064%”:
In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. (Pillar articles are the highest quality posts that drive the majority of our traffic.) For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. This post is currently ranking #1 in Google for “content upgrade ideas”… #2 for “content upgrade examples”… and #4 for “content upgrade”…
As you can see this post ranks well for several searches related to content upgrades because we focused on creating the best possible article on the topic, so users can find everything at once rather than creating multiple articles on content upgrades making it harder for users to find all the information they need.
Because our pillar articles are useful to readers and attract a lot of traffic, we make sure to regularly update them. We add more information to our content to make it better and more relevant.
Google likes articles that are fresh and new. But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. Here’s how we like to refresh old content:
- Improve the content
- Add more content
- Add more images/screenshots
- Remove any out-dated information
- Add more up-to-date information
- Add LSI keywords– these are keywords that are related to our main keyword
To find LSI keywords to add to your post, simply type your main keyword into Google, and then scroll down to the bottom of the page … all of these related searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.
Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. This way, we don’t lose our social share counts–and the associated momentum–from the older version.”
6. Traffic generation doesn’t start after you’ve published a blog post; it starts right at the planning stage: Adam Connell
Adam Connell in the article “32 Smart Ways To Drive 3x More Traffic To Your Content”:
Traffic generation doesn’t start after you’ve published a blog post; it starts right at the planning stage. There are three elements to consider here:
Topic selection: If you decide to write about a topic that nobody is interested in, you’re going to struggle to get traffic, no matter how good your content is. So how can you get a good idea of which topics to write about? Reading a lot of other blogs and forums can be a great way to start, but there are also a bunch of tools that will help you here, for example:
- Google Trends – This will show you a graph of how interest has increased/decreased over time.
- BuzzSumo – This tool will show you which topics are generating the most social shares.
- SEMrush – With this tool you can find out exactly what keywords your competitors are ranking for in Google and get an estimate of how much traffic those keywords can bring in.
The important thing here is to ensure that the topics you choose fit with your content strategy and are focused on helping your target audience. Matching your audience up with the right topic is a huge first step in winning the battle for attention online.
Pick a content type: Certain content types may get more traction than others. A study by BuzzSumo (and published on Noah Kagan’s blog) found that infographics and list posts received more shares than any other content type.
On a personal note, the majority of my top shared posts are list posts and they are also the posts which generate the most referral traffic for me.
Add value: Now that you’ve decided on a topic and content type, it’s time to think about how you can position your content to stand out from all the rest. The reality is that there are probably a bunch of posts on other blogs that are talking about something similar.
The key is finding that element that separates your content from all of the rest. That might mean finding a unique angle, including more depth, adding more detail, improving usability or just giving away more information.”
7. If you don’t know who is reading your blog or using your product, you can’t expect to get more of that kind of person: Nadya Khoja
Nadya Khoja in the article “Increase Blog Traffic And Boost Engagement With These 37 Proven Methods”:
If you don’t know who is reading your blog or using your product, then how can you expect to get more of that kind of person to come back? Understanding your audience or user personas is integral to acquiring high-quality traffic to your site. By conducting research, you can become more aware of exactly what kind of people are interested in what you have to say.
You likely have a general idea of the type of people reading your content. Are they marketers? Educators? Are they predominantly men or women? Old people or young people? Trump supporters? Not Trump supporters? How can you better understand the demographics of your user base?
Once you have your list of top readers, it’s time to identify exactly who they are. Import their names and email addresses into that handy spreadsheet you just created. Once you’ve identified a significant sample of your top readers, you can document this information as a chart or an infographic. Use a filter in your spreadsheet to quantify the variation in gender, job title, age and industry.
Let’s say, I now know that the hypothetical top persona for my blog is a woman between the ages of 21 and 33, who works as a Social Media Manager in the Marketing and Advertising industry. Lucky for me, this is a kind of person who is very vocal in the online space. After all, it is her job. But where do I specifically go to find her?
Even though your audience might be frequenting each social channel, try to focus on a single channel at a time. It will not only make your life easier, but will allow you to focus more on a smaller group of personas and establish a relationship with them. In the long run, quality is way more important than quantity.
Another very important part about growing your audience, is understanding what your existing audience is struggling with. Knowing that not only gave us direct insight into the problems our users were facing, but it also strengthened our initial persona research and validated that our little stalking experiment was actually useful.”
8. Online communities are awesome for promoting content … people are in one place, and easier to persuade to visit your blog: Si Quan Ong
Si Quan Ong in the article “13 Proven Tactics to Increase Your Blog Traffic”:
Earlier this year, I did a couple of videos for SEO-related Facebook groups showing how to take advantage of the features we have in Ahrefs. Judging by the comments, it was pretty well received.
Online communities like this are awesome for promoting content. People are already in one place, so all you have to do is persuade them to check out your blog. You’re not limited to Facebook groups either. There are also Slack channels, LinkedIn groups, and Forums.
Now, promoting in online communities doesn’t involve joining a couple of groups and spamming the heck out of them. That’s a big no-no unless you want to get booted and banned. There is an art to doing this properly, and the key is preparation.
Before you even think about promoting anything in a group, join them, and study their “culture.” Figure out what people typically discuss, what kind of posts get high engagement, and what posts aren’t allowed. You should also study the group rules.
Along the way, you should become an active member. Leave comments, participate in discussions, ask questions, and so on. If you’re active, the admin/moderator will notice. Build a relationship with them. Message them and ask how else you can be helpful.
This strategy should get you in good standing with most communities, bringing in sustained and sizeable traffic.”
9. The secret to attracting more traffic is doing what others are not doing, or unwilling to do yet – and being consistent with that: Pooja Lohana
Pooja Lohana in the article “13 Quick Tricks to Drive Traffic to Your Blog in Minutes”:
It happens to the best of bloggers. You produce stellar content that’s helpful and easy to read. You even publish a blog post a week – or more – to prove you’re serious about blogging. You genuinely care about your audience. But sometimes, despite doing everything by the book, the traffic’s a dud.
That’s when the questions start – am I good enough to be doing this? Heck, does blogging even work as a legitimate business model? Am I wasting my time? If that’s you, let me clear the air by quoting Jon Morrow, “Each and every one of us decides who we are. No, you may not be ready to be a popular blogger now, but you can become ready.”
Blogging works. We’ve seen a lot of proof around us for that. The problem is not blogging; it is doing things that don’t yield trust or traffic to your blog.
You see, a decade ago you could crank out a 300-word piece and get more content published, left, right and center. In those days, just having something published meant you could attract huge traffic. Because not many were doing it.
Gradually, the world caught up and more people started putting out better content. Longer, more in depth, more useful content. Bloggers started calling it “epic posts”. Today, most of the world has caught up with “epic”. It’s no longer a differential point. It’s a given.
The secret to attracting more traffic is doing what others are not doing, or unwilling to do yet. You may not feel it happen immediately, but stay consistently innovative. You’ll see the results.”
10. By syndicating your content, you’re giving larger publications permission to publish your content on their website: Greg Digneo
Greg Digneo in the article “4 Free Hacks to Increase Blog Traffic for Your Next Post”:
One of my absolute favorite ways to get more people to read your blog post is to syndicate the content to a much larger audience than your own. By syndicating your content, you’re giving larger publications permission to publish your content on their website.
Here’s what I mean: I wrote a guest post on the blog Kissmetrics called “67 Email Tools that will Help You Grow Your List”. And it did quite well. Not only did the post get a lot of shares on social media, it also drove a lot of traffic to my site.
So then, Entrepreneur.com decided to syndicate the post. Not only did it drive traffic to the original post, thus increasing traffic to my site, but it also gave me a ton of street cred when I was just starting out. (James Clear used content syndication to go from about 1,000 visitors per month to 250,000 uniques per month in about two years).
So, let’s talk about how to get your content syndicated on a popular blog or publication.
Step 1: Write a killer post: This goes without saying, but the largest and most respected publications want to publish only the best content. Their readers expect it. Their brand depends upon it.
Step 2: Find a blog to syndicate your post: In the business space, there are quite a few blogs that are looking for content syndication opportunities, such as Business2Community, Social Media Today, Business Insider, BizSugar, AllBusiness. or Huffington Post. If none of these work for you, or if you want more of a variety, you can always use Google to find additional syndication platforms.
Step 3: Write a killer post: Here’s the exact email script that I used to pitch my guest blogging post:. “Hi (editor’s name), I wrote the following post which details a step-by-step guide to getting a guest post accepted on a popular blog. I leave absolutely no stone unturned and I think that SteamFeed.com readers will love it. Here’s the link: (include the URL). If you enjoy it, I’d love to see it republished on your blog.”
Step 4: Tweak the post: Some publications may want you to make some tweaks to your post so it’s not exactly the same as the post published on your blog. Usually, I tweak the conclusion of the post in order to make some sort of call to action. And I tweak the introduction of the post to make it align more with the readers of the blog. However, this takes a grand total of 20 minutes of additional work. So even if you’re pressed for time, it’s pretty easy.”
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