How To Make Blogging Feel Easier … notice how this question does not ask how to make blogging itself easier, but how to make blogging “feel” easier. This is because every blogger knows that blogging – daily, consistently, patiently – is hard work. Our Content Marketing Roundups usually pick topics that most people would consider dicey to be discussing, but we think it’s important to see if people have worked their way around these types of issues that addle our brains. That’s why we have chosen this topic for you to get a flavor of what the ne’er-say-die bloggers think on this issue.
Our picks for this Content Marketing RoundUp include some great quotes from the blog posts of Sue Dunlevie, Mike Kaput, Stacey Roberts, Neil Patel, Tim Bonner, Lorelle VanFossen, Paul Srivens and Cynthia Dora. Sure blogging is tough, but these eight thought-leaders believe that attitude, disciplines – and even taking breaks off blogging – can help immensely. Take heart, folks!
Forget trying to be a great and instead focus on befriending your readers: Sue Dunlevie
Sue Dunlevie in the article “11 Quick Ways to Make Blogging Easier”:
One of the toughest things about learning to blog is the self-imposed pressure to always have a terrific, earth-shattering, life-changing blog post that makes people catch fire just reading it. You know what I mean …
You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve set, then all is lost and the world will know that you’re a fraud. The good news is, it simply isn’t true.
You don’t need every post to be a 2,000-word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want. That’s it.
Your readers want to know the latest news or the best methods? Then that’s what you give them.”
You can make blogging a lot easier with Artificial Intelligence: Mike Kaput
Mike Kaput in the article “How to Make Blogging Easier with Artificial Intelligence”:
One of the top challenges marketers ask us about at the Marketing AI institute is how to use artificial intelligence (AI) for blogging. There’s a good reason for that. Done right, blogging attracts and converts for less money than traditional methods. Done wrong, it becomes a huge time investment that produces little return.
That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. They also need to blog intelligently, writing about topics that actually produce results. On top of it all, brands must hire and manage talented teams to execute this process.
That’s a tall order for even the most adept of firms. And it’s why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. Artificial intelligence can help.
AI and related technologies can vastly simplify your blogging efforts. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. AI can also enhance content strategy and identify areas of improvement. AI could even write part of that next blog post for you.”
Planning – I cannot recommend this enough for the huge difference it makes: Stacey Roberts
Stacey Roberts in the article “5 Ways to Make Your Blogging Life Easier”:
I haven’t always done it, but planning made a huge difference to how I spent my time, and how efficient I was when I finally had the time.
After I nailed the planning of time, I moved onto the planning of content. It was important for me to take a step back and see the bigger picture of what I needed to do and what I wanted to achieve when it came to blogging. It was no longer enough to just show up every day and do what needed to be done, I had to plan first so I could be in control, rather than always running to catch up. I hate running.
The first thing I did was figure out when I was most efficient now that I couldn’t do the early mornings any more. Then I figured out which parts of the day would be used for which tasks. Then I made the holiest of holies: the editorial calendar. Even if I didn’t know exactly what day I’d be blogging that pot pie recipe, knowing I had a post to write about pot pies (or creating achievable blogging goals) meant I wasn’t faffing around wondering what to do or what to write.
When I finish one post, I look at my list and move onto the next. I move the calendar around when I write spontaneous posts, but having an overarching framework with which to reference has been the breakthrough for me.”
Blogging is like any long-term relationship – some days are great, and others aren’t: Neil Patel
Neil Patel in the article “Neil Patel’s Guide to Blogging Consistently”:
People always ask me how the heck I’ve been blogging for over 10 years. I usually tell those people that blogging is like any sort of long-term relationship. Some days are great, and others aren’t so great, but you’re in it for the long haul.
On the other hand, blogging is its own animal. It requires a lot of active work, and when you’re starting out, pretty much every day is a hustle. In other words, blogging successfully takes a lot of work. But that doesn’t mean blogging has to be difficult.
After several years of blogging, I realized there was a process behind it all. I learned how to cure blogging burnout, and I pinpointed the important things I was doing to keep up my blog.
I still find myself working a lot, but it doesn’t feel like work. After you hit the gym for a while, exercising becomes just another part of your day. It’s the same with blogging.”
If you can get through the first few months of blogging, it definitely gets easier: Tim Bonner
Tim Bonner in the article “Blogging Isn’t For Everyone”:
It’s not a bad thing if you find blogging hard work. It is hard work. It takes time, commitment, dedication and a certain amount of organisation.
When I first started blogging, I had no idea what to write about, how to write a blog post, or what the heck I was doing. It’s been a few years now since my first blog post and I’ve enjoyed the experience most of the time.
If you can get through the first few months of blogging, it definitely gets easier. You gain confidence in your writing. You start to see some traffic to your blog and it starts to make it worthwhile.
It isn’t a get rich quick scheme though. The way I view it now is that it’s a project for me; to share my journey as a stay at home dad but also to build a community of like-minded people and to make some friends. There are opportunities to make money along the way but it takes time to build things up.”
Blogging isn’t for everyone – and there are times when you should stop blogging: Lorelle VanFossen
Lorelle VanFossen in the article “How To Know When To Stop Blogging”:
Stop blogging if you don’t have a purpose: Honestly, you don’t have to blog if you don’t want to, and if you don’t know what to blog about, don’t. If your blog has no purpose, stop blogging.
Your blogging purpose doesn’t have to be specific, but it does need to exist. A blog purpose is the reason you blog, the definition of your blog, and why your readers come back to read your blog. If you are blogging about your daily life’s activities and affairs, then that’s your purpose. If you are blogging about a specific industry such as online technology, space, transportation, or ice skating, that’s your blogging purpose. If you are blogging about a specific rare area of science, math, or research, you’ve found a purpose for blogging.
If you blog because it fulfills some deep inner need to express yourself, and it makes you happy and motivates you to get up in the morning, and that feeling lasts longer than 3 months, you’ve got a purpose for blogging. Keep blogging.
Vague, empty blogging just because it’s something to do, or because everyone else is doing it, is useless and a time waster. Stop blogging.”
I had to start acting like I was going to work which helped to change my mindset: Paul Scrivens
Paul Scrivens in the article “9 Things You Need to Know to Become a Full-Time Blogger”:
When I started my first business from home I didn’t treat it like a business. I would wake up at a different time each day and sit at my desk wearing the same clothes I went to bed in.
You might be thinking that is awesome and those are some of the benefits of being able to work from home, but the problem is it didn’t work for me.
I had to start acting like I was going to work which helped to change my mindset and treat things like a business. When you approach your blog like a hobby then you treat it like a hobby. You write occasionally, you send out emails from time to time, don’t bother with networking, and hope that money magically appears.
If you want to run a successful blog then you need to treat it like a business.”
Try to blog on what naturally interests, engages and appeals to you: Cynthia Dora
Cynthia Dora in the article “7 Blogging Ideas For When You’re Stuck, Tired And Can’t Write A Thing”:
If you think writing on a trending topic will help you gain followers and industry respect, think again. You won’t provide sound advice or commentary unless you know what you’re talking about, and you may get stuck at the research end of the process to boot.
Try to blog on what naturally interests and engages you – not what you think will get clicks and shares. For instance, artificial intelligence and cloud software are concepts most marketers and technology buffs are keen to prove they’re super up to date on. But unless they’re industry leaders, they’ll probably have trouble finding anything new, informative or even original to say.
That’s not to say writing on pertinent and current issues isn’t important – but blog on topics that appeal to you as an individual. If you are a tennis enthusiast then sharing your views on Steffi Graf and Serena Williams’ record would be an ace idea (pardon the pun!).
Unless you are passionate about a topic and know it in great detail, it is unlikely that you’ll have anything ‘extra’ to add to the noise on the internet. You’ll be wasting your time, other people’s time, and the creative energy that could be put to better use elsewhere!”
So what are your thoughts on this topic? Do share!
This post is incomplete without your input. The community of aspiring digital solopreneurs would feel galvanized to hear from you … so do share your thoughts on this topic with us in the comments field below this post.
Other articles in our series “Content Marketing RoundUps”:
- When Content Marketing Doesn’t Work … Solohacks Roundup #1!
- Traffic From SEO vs Traffic From Social … Solohacks Roundup #3!