How Positively Your Brand Is Perceived By The General Public is Brand Reputation
According to the dictionary “reputation” means “… the general belief or opinion that other people have about you. Reputation comes from the Latin word “reputation”, which means “consideration.” It’s how people consider, or label, you — good or bad.”
Needless to say, a positive brand reputation means consumers believe and trust your brand, and feel good about doing business with you. A negative brand reputation works against you on these counts.
There’s one other factor about brand reputation, though. It usually precedes your brand. For example, it’s not the kind of trust that develops after knowing you. It’s often a label associated with you before people even approach you. Your reputation could attract or repel people who never give you a chance to prove your credentials.
That’s why, at Solohacks Academy, we believe your brand reputation should not be something you care about only with respect to your customers. We think you should care about how you are perceived by the general public, because that will matter to your customers.