Solohacks Bestselling Book On Success With Knowledge Commerce

Contents of this book …

• FOREWORD by Rob Powell
• FOREWORD by Meera Sharath Chandra
• INTRODUCTION
• AN INVITE
• PART I: PLANNING
• Looking For Your Uniqueness
• Finding Your Ideal Business Model
• Creating A Hierarchy of Products
• Types of Knowledge Products
• PART II: BRANDING
• Brand And Audience Selection
• Choosing Your Brand Name
• A Knockout Brand Identity
• Starter Blocks for Knowledge Brands
• PART III: MARKETING
• Micro Marketing To Grow Faster
• Creaming Traffic Via SEO
• Social Media Traffic Generation
• Using Influencer Marketing
• PART IV: MONETIZING
• Creating & Pricing Ebooks
• Creating & Pricing Courses
• Creating & Pricing Memberships
• Offering & Pricing Consultancy
• CONCLUSION
• ABOUT THE AUTHOR
• RESOURCES

Read this key excerpt from the book:

An eye-opening story of how the idea for this book came about

“I have been in advertising, digital marketing and consulting for over 35 years. But the idea for this book and my own business idea came from a rather strange incident.

My car engine stalled on a high street. I had no choice but to call our family mechanic. He was a greying man of 70 years, whom we could trust to bring the car back home from wherever it was stuck. As usual, the old man jumped into an auto-rickshaw (a “tuk-tuk”) and reached the spot where I was stuck. We were in the middle of the busiest road, I must add.

He and a few passers-by helped steer my car towards the curb, where it was safe from the rush of traffic. Then, he asked me to get in and start the engine. The car convulsed and made a variety of noises. To everyone’s surprise, the old mechanic held up his imperative hand and shouted: “Silence!” … and the gaggle of people around us fell quiet.

He bent his head towards the car to “hear the sounds”, and soon pronounced his verdict. “The dirty air filter’s preventing good airflow.” How in the hell did he figure that out, I thought to myself? I asked him. “From the engine sound”, he said. Guess what – he was right. We then checked the air filter and his diagnosis was bang on. He didn’t even need to open the bonnet to find out. He could tell from the sound of things.

He was an illiterate mechanic, who’d never gone to school. He’d trained from the age of eight with a senior car mechanic, till he started his own repair shed. Like all eager fathers, though, he gave his son a formal education. The son passed a fancy automobile engineering certificate course. But the son, who had all the theory, could never listen to the engine and diagnose the way his father could.

I thought to myself: “What would this father’s knowledge be worth? Could he teach the art of engine sounds and diagnosis?” His kind of knowledge may be nameless. But, in this brave new world of “Knowledge Commerce”, his knowledge could be priceless.

That’s when I thought of all the different kinds of knowledge people may have – that they may never know they had. I decided to write this book. I wanted to show solo-professionals how to discover and brand their unique knowledge. I wanted to show them how to market and monetize it.”