Our bestselling book from our Founder & CEO, Shobha Ponnappa
Knowledge Commerce is about selling your unique knowledge or domain expertise to other people. Your knowledge could be sold as ebooks, online courses, membership sites, consultancy services, and many other ways.
Why would someone pay for your knowledge when so much free information on every topic of expertise is available online? The answer is this.
Due to the commoditization of knowledge online, there is a value to “branded knowledge” that separates itself.
People also don’t want run-of-the-mill knowledge. They want unique expertise from someone who has an angle on information that is different, and therefore can enable a competitive edge.
Knowledge Commerce attracts acknowledged experts and eager multitudes of solo freelancers wanting to build unique knowledge brands of themselves.
Research suggests that the Knowledge Commerce market will reach $325 billion by 2025. This book from Shobha Ponnappa will show you how to get your slice of this big pie.
Read this key excerpt from the book:
An eye-opening story of how the idea for this book came about
“I have been in advertising, digital marketing and consulting for over 35 years. But the idea for this book and my own business idea came from a rather strange incident.
My car engine stalled on a high street. I had no choice but to call our family mechanic. He was a greying man of 70 years, whom we could trust to bring the car back home from wherever it was stuck. As usual, the old man jumped into an auto-rickshaw (a “tuk-tuk”) and reached the spot where I was stuck. We were in the middle of the busiest road, I must add.
He and a few passers-by helped steer my car towards the curb, where it was safe from the rush of traffic. Then, he asked me to get in and start the engine. The car convulsed and made a variety of noises. To everyone’s surprise, the old mechanic held up his imperative hand and shouted: “Silence!” … and the gaggle of people around us fell quiet.
He bent his head towards the car to “hear the sounds”, and soon pronounced his verdict. “The dirty air filter’s preventing good airflow.” How in the hell did he figure that out, I thought to myself? I asked him. “From the engine sound”, he said. Guess what – he was right. We then checked the air filter and his diagnosis was bang on. He didn’t even need to open the bonnet to find out. He could tell from the sound of things.
He was an illiterate mechanic, who’d never gone to school. He’d trained from the age of eight with a senior car mechanic, till he started his own repair shed. Like all eager fathers, though, he gave his son a formal education. The son passed a fancy automobile engineering certificate course. But the son, who had all the theory, could never listen to the engine and diagnose the way his father could.
I thought to myself: “What would this father’s knowledge be worth? Could he teach the art of engine sounds and diagnosis?” His kind of knowledge may be nameless. But, in this brave new world of “Knowledge Commerce”, his knowledge could be priceless.
That’s when I thought of all the different kinds of knowledge people may have – that they may never know they had. I decided to write this book. I wanted to show solo-professionals how to discover and brand their unique knowledge. I wanted to show them how to market and monetize it.”
“There’s a goldrush happening right now on the Internet. And it revolves around Knowledge Commerce. The people who stand to benefit most from it are those who understand the scale of the opportunity. There were many “Aha” moments for me, reading this book. And I’m sure there will be for you too.”
– Rob Powell, Founder, Rob Powell Biz Blog
“Knowledge commerce will set you off on a voyage of self-discovery. Why is it that no one else can ever clone what you offer? This book is a must for those who believe that knowledge is true wealth and knowledge commerce is the new reality. My one takeaway: there’s a successful, meaningful brand waiting to be launched – and it has your name on it.”
– Meera Sharath Chandra, Founder CEO & CCO, Tigress Tigress