Welcome to the Solohacks Academy.
I’m Shobha Ponnappa, the Founder & CEO of this site, Solohacks Academy. Through this site, I evangelize Knowledge Commerce for solopreneurs.
I am a solopreneur these days, and I sell my knowledge. I know what it takes to succeed, first-hand. If I can shorten your journey by giving you my experience to leap off from, nothing could be more satisfying. More power to our tribe!
Two other things make me excited and deeply passionate about Knowledge Commerce:
- The fastest way to great wealth is to offer the knowledge you have to the world. It may be innate knowledge or acquired. Often, you may not even know you are a walking goldmine of knowledge that someone wants to buy.
- Your knowledge is always unique to you, so you don’t have to try to be “different” to sell what you know. You only have to market your “best self”. Your quirks needn’t be straightened. They are what distinguishes your brand.
Where have I been before?
I have been in digital marketing for over 40+ years. I have worked with over 125 client brands on the extreme cutting-edge of digital technology.
In the first 17 years of my career, I held positions with three multinational advertising agencies where I worked on large global clients. I rose in the advertising industry to handle high positions in both Creative and Account Planning and happily won numerous national advertising awards.
In the next 6 years, I achieved success and international acclaim as an entrepreneur. I became the Founder and CEO of my own avant-garde digital content and brand experience innovations company. Globally famous industry giants and financial entities invested in us. In this company, I steered the creation of international web innovation projects for worldwide clients. Almost every project was built to our mission to produce an idea that was the first of its kind in the world. I had nearly 150 employees of high caliber.
In the last decade or so, I have been an independent solopreneur – a digital marketing specialist/consultant for mid-to-large sized corporates and disruptive entrepreneurial clients in the US, UK, and India.
Who this site will help
If you are on this site, you likely are a solopreneur – or planning to be one, but …
- You haven’t started an online Knowledge Commerce business, But you haven’t a clue what to start or how to start. YOU WANT TO START STRONG.
- You’ve started an online Knowledge Commerce business. But it’s not gaining traction at your expected speed. YOU WANT TO SCALE FASTER.
- You’ve got the Knowledge Commerce business you always wanted. But business is sluggish, and it’s not returning expected results. YOU WANT TO SELL MORE.
There’s good news just below for those who need to know more about Knowledge Commerce – and for those who feel stuck at any stage of their solo business journeys.
My bestselling new book: get it
Read this key excerpt from the book …
“What can you sell through Knowledge Commerce? The limit is set only by the technology available.
Right now you can sell ebooks, courses, podcasts, video tutorials. You can build membership sites with paywalls that protect exclusive knowledge. You can host webinars or mastermind classes. You can also offer to consult or mentor as a service.
But this is what you can sell today. Who knows where new technologies will take us? What new selling opportunities will they create for our knowledge?
If you’re thinking: “What the best time to enter this industry?”, the answer is: “Not later than today!” The market is burgeoning with opportunities.
- Research suggests that Knowledge Commerce will reach $325 billion by 2025.
- Knowledge Commerce is among the most profitable business models ever pursued.
- In Knowledge Commerce, every person is a “unique niche”.
Other user-friendly features we have for you
Look what else we have on our site for you …
- Our Blog offers diverse ideas, tips, and hacks for Knowledge Commerce marketers.
- You can subscribe to our Solohacker Club Newsletters, and know what’s happening on our site and the larger world of Knowledge Commerce.
- Our exclusive Affiliates Program is designed to help you earn big commissions from promoting our Knowledge Commerce products, courses and services.
- Our detailed Site Map enables quick navigation.
- Our Contact Form can help you reach us any time.
- Our Policy Statements include these: Disclaimer, Disclosure, Privacy, & Terms.
Have a great day! And do contact me if you need any information as you browse through this site!