What is an “infopreneur”? If you have some specialized knowledge that others may want, gained either from your own experience or passion, you can create digital “info products” out of it to sell. You can make ebooks, courses, membership sites, or even offer consulting services. You can become an infopreneur even if it’s not your own knowledge you sell. You can collate valuable information on any topic of great demand and productize it. It’s all now called “Knowledge Commerce,” and it’s already a $243 billion industry.
- What makes an infopreneur a distinct type of solopreneur
- The outstanding benefits to enjoy by being an infopreneur
- The downsides to contend with in being an infopreneur
- The challenges of an infopreneur business to anticipate
- The solutions to success for an infopreneur business
- Planning your infopreneur work space for productivity
- Business ideas for infopreneurs that are easy to handle
- Time management tips for multi-product infopreneurs
- Money management tips for budget-conscious infopreneurs
- Outsource management tips for overloaded infopreneurs
- Great books that can help infopreneur businesses
- Great courses for infopreneurs on a learning curve
- Great blogs with valuable content for infopreneurs
- Great Facebook Groups that infopreneurs can join
- Great tools to increase infopreneur efficiency
- Great outsourcing platforms for infopreneur help
- High-flying infopreneurs: some terrific examples
- Growing and scaling tips for infopreneur businesses
VIDEO: Watch Robert G Allen in this compelling video “InfoPreneur Your Way to Millions” (Must watch: 9:22 minutes)
Not only does Robert Allen explain what an “infopreneur” is, but he shows you all the many income streams you can enjoy as an “infopreneur”. If want a panoramic view of what an infopreneur’s huge earning potential is like, make sure you don’t miss this video for anything.
1. What makes an infopreneur a distinct type of solopreneur
Infopreneurs are among the most profitable type of solopreneurs. Infopreneurs usually productize knowledge they have or acquire into digital info products â like ebooks, courses, webinars, workshops, memberships sites, or YouTube videos. Knowledge is everywhere and costs little to acquire. If infopreneurs can themselves rewrite and package information into digital formats, they can make close to 95% profit – if they can sell their wares via eCommerce sites.
There are some factors that infopreneurs need to think about:
- Can an infopreneur choose to productize knowledge that he knows? The answer is “Yes”. But it depends on whether he can find a differentiated niche for his expertise or passion that he wants to convert into a business. People want to learn many new things online. You must have some rare information to sell or teach, or at least you must be able to give a new different spin to the knowledge you have.
- Can an infopreneur choose to productize information that’s in demand? The second way an infopreneur can make money online is to offer knowledge in demand. If you don’t have some rare or different expertise or passion for converting into your niche, you can do some research online to see what kind of knowledge is likely to be in high demand for quite a long time going forward. If you get enough knowledge yourself in this area and give it to people in a way that makes the topic understandable, usable, and valuable, then you’ve got a winner.
- Can an infopreneur choose to earn passive or active income? Yes, there are options of how you want to deliver digital knowledge and info products. Ebooks and courses are self-learning items. They earn passive income (i.e., once they’re created and put on your digital store, people will buy and use them in self-service mode, and you can earn as much as you sell, day and night). If you choose to package information as webinars, workshops, or consulting services â or even as membership sites – you have to be available to your customers personally. You have to trade your time also as part of the deal, which makes the income non-passive.
- Can an infopreneur afford to have a small repertoire of knowledge products? Yes, some infopreneurs do have just one book or one course to offer. But the secret to being able to sell info-products at scale is to have lots of info-products at different price ranges. You will then find that low-cost items will progressively help funnel up sales for pricier items. Get customers to buy repeat purchases, so the Customer Lifetime Value (i.e., the total investments of every customer with you), increases.
2. The outstanding benefits to enjoy by being an infopreneur
Being an infopreneur has its heavy product creation workloads. But the perks of being an infopreneur are many. Here are just a few of the benefits:
- You have plenty of knowledge available on every topic under the sun begging for a fresh arrangement of ideas. As the wise say, all knowledge is already available somewhere on this planet. But itâs the new rearrangement of ideas that brings life into any topic and makes it worth buying to customers. For instance, how to tie a manâs tie is common knowledge. Yet, âhow to tie a manâs tie in 10 secondsâ is valuable. There are always those men knotting their ties as they rush out of the door to work. If you can package knowledge to help people who have pain points in the area, your âsolutionsâ will sell.
- You can get great outsource help to create info products as itâs a mature industry. Info product creation is not a new industry. It began almost immediately after the Internet started getting famous as the best information source in the world. So the outsourcing help you get for writing, doing your art and images, doing your video-editing, and so on is a mature freelancer group. You can give them an outline and some examples of the tone and style you want, and they often do an excellent job because theyâve handled a lot of similar job requests before.
- Knowledge is everywhere, but it needs a structure that can be your value-producing contribution. The things that most buyers of knowledge value are the structures of the knowledge you give. If customers had time and endless patience, they could search for the knowledge they need all over the Net. But when you do the leg work for them and give them comprehensive information, well arranged, as a resource, they will be willing to pay for the time and effort saved.
- You can work at your own pace producing your knowledge products. Infopreneurs, as sole business owners, have no bosses holding them to deadlines. That can count as a benefit (if you are a self-motivated content producer), or it can be a bane (if you are not a self-disciplined person). Most infopreneurs struggle initially with getting themselves in the groove of setting their convenient pace and schedules. You have to be patient with yourself and not give up too early from frustration.
3. The downsides to contend with in being an infopreneur
While there are many advantages to infopreneurship, it helps to know â and be ready for â the downsides to this business model. Infopreneurs who leap into businesses without thinking about the possible negatives will rue their hastiness. So here’s what to look out for:
- You need enormous dedication and effort to create content.
You must etch the words “persistence” and “determination” into your vocabulary as an infopreneur. There is no shortcut to workloads. Even when you get outsourced talent to do your work for you, you have to give them an accurate brief of what you want (which takes your thinking time), and you’ll have to edit, proof-read and polish what work you get (which is about 20% of the workload). You will never get a piece of work done outside to give your brand the same burnish that you could give it.
- Without writing skills, you will spend more than you earn. So learn to write yourself. The costs of outsourced writers of quality can be huge. The moot word here is “quality”. You can, of course, even get writers for 2 cents a word. But those are the kinds of writers who have low-cost article-spinners and try to repurpose other people’s articles to pretend they have written just for you. Unless you learn to write well, you cannot make money as an infopreneur.
- You will never, ever be free from needing to write content of different kinds. When we say the word “writing”, if any infopreneur only thinks of ebooks and blogs, they have another think coming. What about needing to repurpose the same content as scripts for videos or podcasts? What about needing to condense long articles into short social updates? What about the marketing copy required to sell the info products created? And what about the email marketing copy â all those newsletters too? If you can’t do it yourself with fine polish, you can’t make a go of any online business, least of all an infopreneur business.
- You can write content until doomsday, but it will not sell if it does help solve customer problems. There is writing you can do on topics that please you. But when you want to sell your created info products, they have to help solve someone’s needs. For example, you may love writing about “spirulina,” a form of algae considered a superfood. But which pain points do customers have that spirulina can help solve? To solve customer problems is why you have to produce info products â or they won’t sell.
- Over time you have to learn to handle more than just written content. Content in info products, nowadays, encompasses more than written words in textual formats. Content could be videos, podcasts, infographics, images, animations, cartoons, or webinar speeches. People have different temperaments. Some people like reading, while others like listening. You have to become a versatile info-product-producer, eventually.
4. The challenges of an infopreneur business to anticipate
No two days in an infopreneurâs life will be alike. But you can handle the roller-coaster. Itâs essential to know your challenges, anticipate having regular trouble with them and be forearmed with solutions to success. Plan to climb in business, despite the forces that seem to pull you down:
- The time apportionment challenges youâll have to settle: When you are an infopreneur, a disproportionately large amount of time will go into creating your info-products. But it would help if you got some ratios clear. For example, how much time will you give to product creation vs. product promotion vs. admin work vs. personal and family life? What is your red line for balance? Many infopreneurs say they prefer to err on the side of caution as they begin a business ( i.e., they donât plan for too many info products). You, too, can âhasten slowlyâ.
- Youâll have to understand your bio-rhythms to produce content of consistent quality: Any talent that flows from your insides, like writing or art or singing, works according to your bio-rhythms and not by your artificially produced schedule. For instance, some people are afternoon-birds who work well after 2 pm but not before. Some others are night owls, whose mojo appears after everyone sleeps. Understand your body and its needs and then plan a schedule to suit – otherwise, your bio-rhythms will not cooperate in producing consistent work quality.
- Youâll need to keep abreast of trends and trajectories of your target audiences: Another challenge for infopreneurs is to keep pace with changes in target audiences. People change too in their tastes and preferences as they adapt to the changing world. Some part of your workload must involve regular reading, research, and evolution in your knowledge of your customers.
- Youâll have to plan how you will scale your business to earn more: There are many directions in which infopreneurs can grow. They can grow by increasing their product range, or they can grow by increasing their customer base. They can also grow by repurposing the same content into different formats and offering it differently for other devices. Whatever you do, you have to choose your growth model wisely with an eye on profitability. Make every growth expense answer to ROI (Return on Investment) calculations.
5. The solutions to success for an infopreneur business
Taking lessons from some of the most successful infopreneurs, you can apply some of the ideas given below to your business. Infopreneurs have one method of earning that many don’t notice. As your content grows, so does your brand. Eventually, your brand will be worth more than your products. So be ready to monetize your brand eventually for far greater money than you can get from your products or services. That said, here are some other success tips:
- Build a brand faster in your niche by focusing on micro-segments first and then fanning outward: Before you begin creating info products, first break your audience down into micro-segments, focusing on the group with the highest purchasing intent and purchasing power. Build a lot of products for that micro-segment. Then when you’ve saturated that segment, gradually go wider on targeting to include more audiences on the periphery. Micro-marketing is a whole lot easier than trying to spray a broad target audience with marketing messages.
- Stick with one content format till you’ve earned substantial followers before getting onto another format: If your forte is writing, then start with blogging and ebooks. Don’t get into videos and podcasts before you’ve got yourself at least 10,000 subscribers for your blog. The idea is not to spread yourself too thin without enough followers in your first format. Also, the learning curve to get into each format takes time. You’ll be trying too hard to earn and learn at the same time, doing neither job perfectly.
- Create content quality and quantity to match the price label you want to sell at: Most infopreneurs start writing their ebooks and courses first and then decide how to price them. If you work the other way round, you’d be smarter to give just as much content as you are charging for. Plan first how much to charge. If you plan a $29 video tutorial, give enough content to make the value paid worth it, and add a small bonus to make the product look a little better than worth it.
- Use automation to build your email marketing and your eCommerce funnels: In info product marketing the sakes funnel works very well. You can automate this process easily without pricey automation tools. Every time someone purchases something, the thank-you page should show them your following more significant product to buy if they wish. Aside from funnels, you can also sequence email marketing automation to match the stages of progress customers are on. With emails and funnels working in concert, your marketing will progress customers towards buying more and more.
- Look at ways to brand, space, and content as separate assets: The beauty of info products is that every one of the assets you create (like your products, services, subscribers, fans, site, blog, podcasts, videos, and content) become monetizable â all separately. That’s why going after micro-marketing segments and content formats, one by one, makes it easier to monetize systematically.
6. Planning your infopreneur work space for productivity
There is a lot of romance in the thought that infopreneurs can work off the dining table, and need nothing more than a laptop – but ideally, this doesn’t work at all. Working off the dining table is the worst kind of idea, and there are reasons for this:
- Your infopreneur workspace needs to be a designated corner of your home so you know it’s your “office”. Your family too must know it’s “where you should not be disturbed”. This is the bare minimum boundary you need to set.
- Designing a separate working corner as a “home office space” puts you in the work mood. Even if the work corner is in a larger room where the family hangs out, you can keep an eye on the goings-on and yet switch to a work frame of mind when you cast your eye back to your working space.
- You need ergonomic comfort when you work, and a writing table and chair are of a different height and design than a dining table and chair. Besides your mobile phones, tablets, and laptops – and other electronic gadgets of all models – need a multi-charging station nearby, which no dining table allows. You need to work without wires hanging askew all over the place.
- You need good lighting that lets you work at your workspace early in the morning or late into the evening without affecting the family’s sleep. You also need enough shelf-and-storage space that is easy to declutter, and can house all your “office” needs and money, separate from the other items in your home.
- A clock and calendar must have a place in your “office”, to keep you on track. If there’s also space for a bit of greenery around you, and a wall plaque that holds your business mission, that would be wonderfully uplifting.
The layout below is a perfect one for a home workspace for infopreneurs. You can fit the pieces of it into any corner or niche of your home. Make it “your own space to think, write, be creative or do business from”.
7. Business ideas for infopreneurs that are easy to handle
If you bend your mind to it, you can think of ever so many types of knowledge products and services you can offer, at varying price points. Hereâs a starter list to get you going. Remember, you can scale any of these products and services. You can start with low-cost quick information products or services in these formats. Then increase your offerings to in-depth, high-priced, comprehensive products in the same formats.
- Self-Assessment Quizzes/FAQs
- Short Reports/eDocs
- Video Tutorials/Screencasts
- Resource Lists/Tool Kits
- Online Courses/Certifications
- Membership Sites/Forums
- Mentoring/Consulting Services
- Group Coaching/One-On-One Tutoring
- Video or Podcast Learning Series
- Email-Based Training Sequences
- Guest Posts on Renowned Websites
- Powerpoint or Skype Presentations
- Interviews/Case Studies
- Guided Do-It-Yourself Projects
- Done-For-You Content Services
- Collaborative Online Events With Other Experts
- Online Research Assistance Services
- Selling Or Renting ibraries of Images, Music or Video Clips
- Customized Collated Knowledge Packs
- Developing Your Own Info Product App or Tool
- Developing a Jobs Board In Your Niche
8. Time management tips for multi-product infopreneurs
Infopreneurs are multi-taskers by instinct. But the successful ones don’t do two things at the same time, which is “simultaneous-tasking”. They slot activities one after another, and they can switch between the two in a blink. I would also recommend three top time management tactics because I know they work like a breeze …
a. Make a schedule and stick to it
This is such essential advice, but yet, people wander away from it. Once you’ve made a schedule, it can be so easy to get distracted. The next time you get an email or phone call asking for your attention amid other scheduled work, spend just a second to see how important it is to your business to attend this email or call. Can’t it be replied to later? It’s called on-the-spot-prioritizing, and it can save you from spending precious time on things that don’t earn you money.
b. Keep similar projects together
Once you’ve got a schedule in mind, try to keep the closely related items together. This is called task-batching. Different parts of your brain activity are involved in various types of tasks. So batching together similar jobs makes it all easier on the brain to focus and get things done. For example, I try to schedule as many SEO tasks as I can together, so I am not writing a bit of content and doing SEO in-between â both in bits and pieces.
c. Work in an environment that helps your time usage
Have you noticed that some people like to work in a silent space, while others like a bit of background noise when they work? Again, some people like having a stopwatch or alarm that goes off every 30 seconds to stop work and take a break. Others prefer to finish a block of work before they get up, never mind what the clock says. If you have such “idiosyncrasies”, respect them, and set up your working time to allow room for what you prefer.
9. Money management tips for budget-conscious infopreneurs
What are you in business for if you have no money goals? Most infopreneurs love the idea of making money, but very few can name the sum they are aiming to earn. So for starters, set your business money goals. Having said that, there are three areas of money management that are critical to infopreneurs, so let’s get to those:
a. Always work out a budget – for your business and your home separately
You cannot afford not to know exactly how much you have coming in and going out each month. You have to get a clear and complete fix on what your business costs are likely to be each month. You don’t need an elaborate money-planner, just an Excel sheet is good enough. Don’t spend what you haven’t planned for, as far as possible. For emergencies, you should have a separate stash of money – which we’ll come to.
b. Keep building your emergency funds – call them savings if you wish
There’s a rule that my grandmother lived with, which she followed all her life. When she died, we were aghast to find she had stashed away hundreds of thousands of dollars from my grandfather’s meager pittance of a salary. What did she do to create so much out of almost nothing? Simple. When my grandfather gave her $200 for the home supplies, she put away 40% into an “emergency fund” (aka her stash), and then lived within the 60%. Can you do that regularly and with every bit of money coming in, without cheating yourself of that 40% put-away rule?
c. Always separate your home finances from your business finances
If you allow business money and home money to intermingle, life will get extremely complicated – especially at tax-filing time. You’ll have to spend days untangling everything you’ve spent or earned, to separate the home and business strands of money all knotted up. And do remember to keep separate bank accounts for your business and personal finances.
10. Outsource management tips for overloaded infopreneurs
There are three areas where infopreneurs may find it useful to outsource work:
a. Outsourcing your creative workload
If you find blogging and content marketing too consuming, or if your work needs a lot of imaginative sketching or creation of infographics and other forms of specialized drawings, you could look at freelance writers and artists. It’s also a very good idea to have a couple of techies on hand for the times when your site gets stuck and you are all stymied for help.
b. If you find business management heavy, you can outsource that
Most often infopreneurs like to go for the all-rounder Virtual Assistant who can help with a variety of work projects – rather than to find specialists for one or two areas of work. Those who prefer to create products themselves may find this option very attractive to have a person to hand to manage everything else.
c. Outsourcing tedious or repetitive tasks
Some tasks involved in infopreneurship are plain boring, mundane or repetitive – for example, research work, blogger outreach, backlinks outreach, proof-reading and editing, or social media posts scheduling. If you have such areas that bore you to death or tire out your mind, by all means outsource them. With clear rules you can get one or two freelancers trained to do exactly what you want them to do. Once you’ve trained outsource workers though, don’t let them run away from you. Pay them well, and give them enough work, to stay loyal.
11. Great books that can help infopreneur businesses
The ebooks below (available from Amazon) have scored high on buyer ratings …
12. Great courses for infopreneurs on a learning curve
The Udemy courses below are eminently affordable and great value for money …
13. Great blogs with valuable content for infopreneurs
The blogs on infopreneurship that I’ve picked here are great on content, style, differentiation …
a. Publish Your Thing: Owned by Regina Anaejionu, this blog reaches you about building your authority and audience and growing a full-time information business.
b. Raelyn Tan: This great blog, by Raelyn Tan, helps online entrepreneurs grow their email lists and build profitable course funnels to scale course businesses.
c. Bailey Richert: This blog by an award winning Infopreneur Coach helps infopreneurs start and grow their businesses with proven online strategies.
14. Great Facebook Groups that infopreneurs can join
These Facebook Groups on infopreneurship are ones that I’ve heard of as the best in the business …
a. Young Infopreneurs: A group where both old and young information marketers meet to share information, and to sell their information products.
b. Impact Course Creators: This group by Jeff Hodson is all about helping online course creators get results for their customers by creating impactful courses.
c. Ebook Publishers: This group teaches you to create, format, get your ISBN, and publish your ebooks on Amazon and other publishing platforms.
15. Great tools to increase infopreneur efficiency
Apart from Grammarly and Hemingway (writing and grammar tools) I find the most needed tools for infopreneurs could be these for video-making or course creation …
a. Movo Vlogging Kits: The MOVO range of smartphone video kits are portable studios for vloggers and content creators who want to take their mobile filmmaking to the next level.
b. Nuance Dragon: If you haven’t thought of it yet, remember you can write a whole load of content easily by dictating it to a transcribing tool like Nuance’s Dragon.
c. Camtasia: This powerful video and audio editing tool also helps screen captures, so it’s useful for creating all those how-to videos that require demonstration.
16. Great outsourcing platforms for infopreneur help
I’ve graded three of the best workload outsourcing platforms in order of pricing and availability of great freelancers. Remember: it’s better to have a few outsource workers vetted pro-actively, rather than hiring them during an emergency.
a. Upwork: Work with the largest network of independent professionals and get things done – from quick turnarounds to big transformations.
b. Freelancer: Whatever your needs, there will be a freelancer to get it done. Post a job you need completed and receive competitive bids from freelancers in minutes.
c. Fiverr: Find the right freelancer to begin working on your project within minutes. Find high-quality services at every price point. No hourly rates, just project-based pricing.
17. High-flying infopreneurs: some terrific examples
There are hundreds upon thousands of infopreneurs inching so close to the million-dollar revenue mark in their businesses. The infopreneurs I have picked here as my best examples have all grown business from very simple ideas. Hear their stories:
a. AMY PORTERFIELD: An Infopreneur Who Teaches Course Creation To Other Infopreneurs
Amy Porterfield is an online marketing expert. She hosts the top-rated Online Marketing Made Easy Podcast. She has grown a multimillion-dollar business with her online programs. She offers online courses that cost $1,000 upwards each, where she teaches students how to build profitable email lists and monetize their knowledge through online courses.
Of her earliest days as an infopreneur Amy says she had to do a lot of trial-and-error, but the thought of the alternative – going back to a crabby boss and the drudgery of a 9-5 job – gave her the motivation to make it somehow:
âI didnât know what I was doing when I created my first digital course. I rushed to get something in the market without figuring out my expertise. My course was about launching a book using social media, which Iâd helped people a bit with but Iâd never done on my own. Big mistake.
I also had no idea who I was marketing to and was trying to figure the whole thing out on my own. I ended up spending several thousand dollars creating the course and only making a whopping $247.
I was so mortified that I didnât want to get out of bed the next morning. I spent a week walking around in a black robe all day until my husband said, “I think it’s time that you get out of the robe, get dressed, and make this happen.”
I had to get very clear on what I wanted: what kind of business, what lit me up, and what my next best move was. I wasnât looking for perfection, but rather for progress. Something inside of me said, âDonât you dare go back to having a boss!â I had to start believing in myself and what I could do. Iâd never done that before.â
What do you think is the secret sauce Amy has used to convert her business idea into millions? Amy seems to be have been racked by the Impostor Syndrome when she started out. She doubted herself and felt sweat trickling down her body at the thought that anyone would want what she sold or like it. But her turning point came when she suddenly realized that’s how every infopreneur must be feeling and that all beginners at business need support and help when they go through the same throes. Amy began to gain her confidence and she never forgets to pass that onto her students.
b. KATHRIN ZENKINA: A Manifestation Coach Who Manifested Her Own Millions
Kathrin Zenkina is a mindset and manifestation coach. She hosts the Manifestation Babe podcast, which has over 650,000 downloads. She is also a #1 Amazon best-selling author, speaker, and self-made multimillionaire. Her passion, she says, is to help people from all walks of life use the Law Of Attraction to manifest all their wishes, and make their dream lives come true.
Here’s how Kathrin herself describes the power of what she offers to people:
“As I started to manifest more of the things that I desired into my life, people started asking me how I was doing it so that they could learn too.
So, I began to teach them my most powerful mindset and manifestation tricks. I shared with them everything that I was learning and watched their lives transform as well. Within 2 years, I built Manifestation Babe to a multi-million dollar personal development company. I got off the couch, moved into my own apartment, fell in love, traveled the world with my now husband, Brennan, and manifested every single thing that I have ever wanted in my life.
Now I get to wake up every morning and ask myself the question, âWhat else is out there for me?â Even with all of my successes, I know just how truly limitless our lives are. The answer is âso much more.”
What do you think is the secret sauce that makes Kathrin run such a successful online venture? She is the living example that your obsession can become profitable. If youâre obsessed with something, chances are other people might be too – and you can sell your knowledge to them. Such is her passion in her topic that she now believes she was put here on this planet to make a massive difference and remind others of their infinite potential.
c. MADELEINE SHAW: Her Healthy Earnings Come From Helping Others Stay Healthy
Madeleine Shaw was a teenager with bad skin, fatigue, and constantly on a diet. One day she changed to eating whole foods, and her life just transformed. After going through this personal experience, she went on to study nutrition and began coaching people to eat well. Today, she has a thriving blog, and has authored multiple cookbooks and healthy living guides. As for her business, it’s brimming with the glow of health and wealth.
You can hear the joy, pride and fulfillment she gets from her work. It’s in her voice, as she writes on her website about her philosophy which she calls “getting the glow”:
“I think of health about being more than what you eat and how much you exercise â I call my three pillars move, munch and meditate. In my book, meditation doesnât have to involve ommm-ing, it could be mindful colouring or maybe a walk. The important thing is to make time to relax to balance out all the go-go-go in our lives.
Getting the glow changes how we look and feel and even how we think. I want to show you how eating well, moving more and calming down can make you feel happy to be you.
I want to show you how easy it is to eat good food, to stretch out and make time to relax. This isnât a diet; getting the glow is a way of life.”
What do you think is the secret sauce that helped Madeleine turn her passion into a richly-rewarding infopreneur business? Madeleine turned her own health struggles into a thriving business. But she did so by getting certified as a nutritionist. That was one key to her success. The second masterstroke was that by building her own brand and her follower base, Madeleine attracted very lucrative “influencer assignments” from other health brands like Origins. She now promotes the Orogins products to her audience for big gains.
18. Growing and scaling tips for infopreneur businesses
Most infopreneur businesses follow one of three business models for scaling and growth. One, they may gradually increase their product variety and range and venture into new formats. Two, they may increase their audiences by creating new products for newer segments. Three, they may increase market visibility and exposure by marketing in new ways and in new places to expand reach. Whatever your chosen growth model, there are three tenets to keep in mind:
- Keep an eye on brand hierarchy and growth planning: What do we mean by brand architecture and hierarchy planning? Let’s say you start producing ebooks under the brand name “Jeremy Holt’s Mini-Guides”â¦ where “Jeremy Holt” is your key brand name. Your ebook series is sub-branded as “mini-guides”. Now, if you branch out into YouTube tutorial videos, brand them as “Jeremy Holt’s Mini-Tutorials”. Your podcasts could be “Jeremy Holt’s Mini-Podcasts”. Make your brand and sub-brands branch out, but retain brand coherence by stressing your products are “mini-learning”. Consistency is critical not only of your brand but also of its key differentiator.
- Don’t lose brand focus in the melee of product and format varieties: Nowadays, it’s common to have content responsive to many different device formats. Sometimes, you may offer on mobile the exact message you offer on a laptop. Alternatively, you may break up your content and offer different parts of it for the different devices. For example, people traveling may like touristy information and images on laptops but prefer booking and airline timings on mobile. Even if your messages are device-variegated, your branding must be consistent in all communications.
- Look at shoulder niches as an expansion strategy: How do you grow if you’ve saturated your niche and have no more profitable products to offer? You could look at shoulder niches as a way to grow. “Shoulder-niches” are niches that are adjacent to yours. For example, an eco consultant with “green office buildings” as a primary niche could grow towards “green residence buildings”, “green public spaces”, “green playgrounds”, or “green gardening”. Grow your sphere of influence.
So What Are Your Thoughts? Do Share!
This post is incomplete without your input. The community of mompreneurs would feel galvanized to hear from you … so do share your thoughts on this topic with us, in the comments field below this post.
- Mompreneurs: How To Make Life And Business Rewarding
- Solopreneur Types: So Many Role Models To Choose From
- Gigpreneurs: How Freelancers Can Boost Their Businesses
- Sidepreneurs: How To Start A Side Hustle With A 9-5 Job