Emotional Marketing Impacts The Way People Feel. Content Can Help Reshape Feelings, Strengthen Attention, And Make People Readier For Buying.
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
As a solopreneur content-marketer you don’t often contend with the fact that your blog readers may arrive with varying moods or feelings. These moods and emotions can make a big change to the way they see or react to your content.
Your intentions to deliver relevance, value, and quality in your content may get wasted. And all because the readers were in an unpleasant mood (not your fault). Have you thought about this?
Well, there’s more and more help to hand now. Psychologists and tech companies are studying human emotions like never before. They are able to show you ways to capitalize on the existing emotions of readers. And they will soon also be able to show you how to change those emotions in people to make them buy more from you.
At Solohacks Academy, we’ve put together nuggets of strategy that can help you pursue your content marketing with a whole new emotion-based view-point. If this topic excites you, read on …
