Getting Your Target Groups Right Is Nine-Tenths Of The Game In Knowledge Commerce
Target groups are the specific segment or audience of people you want to aim your marketing at, so that you can turn them into engaged readers, loyal subscribers and eventually regular buyers of your products and services.
Wikipedia describes target audiences as: “… a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.”
Once you identify a broad swathe of potential target audiences for your business, you then have to break them down into micro-segments. Only then can you aim and hit them with more accuracy – and shape their minds towards you with deeply relevant products.
At Solohacks Academy, we believe in what Philip Kotler, the Father of Marketing, once wrote: “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. Because it doesn’t make sense to try to please everyone, your time, energy and money are better invested in as specific a target audience as possible.”