What is a good bounce rate? Content marketers and solopreneurswho manage to get their post ranking high enough on Google are still not home yet, if their visitor crowds are barely sticking on their sites long enough for Google to consider it a reasonable visit of length. Soon enough, sites ranked high will lose their rankings when their bounce rates cause them to slip down the rankings. After all, Google wants to rank sites high that have great compelling interest i.e. low bounce rates!
There are many reasons why your site’s bounce rate could be high, depending on several Content SEO factors. But the prime reasons Google attributes to this are that either your site does not match the searcher’s intention, or the site user-experience doesn’t live up to reader expectations, so they leave in a hurry. Either way, Google believes nothing validates a site’s ranking more than reader fit and reader compulsion to read the page, so if you fail on these counts you are fit for ranking demotion.