A Brand’s Identity Is The Visual Expression Of A Brand That Is Communicated To The Outside World
A brand’s identity includes its name, logo, communications, and visual appearance. A brand identity creates an emotional connection and reflects the brand positioning and desired image conveyed to stakeholders and the world at large.
At Solohacks Academy, we like the definition that Paul Rand has for brand identity: “Design is the silent ambassador of your brand.”
If you want your brand to succeed and thrive in the future, you need to build a brand identity that accurately conveys your essence. Your brand identity should be steady but also flexible enough to evolve with you.
All this doesn’t happen overnight. It requires imaginative thought and preparation, and a collaboration with a specialist brand identity designer with strong communication and design skills, and a deep understanding of your brand. But it can be done well, with excellent results – as long as your brief is good and the designer understands your spoken instructions and unspoken feelings.