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Branding Importance For Knowledge Commerce Solopreneurs

By Shobha Ponnappa Leave a Comment

Branding Strategy #1: For Knowledge Commerce Solopreneurs
 

The Importance Of Branding, For Knowledge Commerce Solopreneurs, Shows Up In Three Areas – Their Personal Brands, Information Brands, And Product Brands.

Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.

It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

What is a “brand”? Simply put, a “brand” reflects the superiority of your product and business. It defines your quality and the values you stand for. It promises the solution to certain problems or routes to achieve certain dreams.

When you are creating knowledge products and services, the primary brand is “you” – the creator of those ebooks, courses, or memberships that reflect your unique expertise. Your information or content comes next as your secondary brand. And finally, your products are tertiary brands.

The way you strategize your branding has to enable coherence of all of these three brands. First plan to build upon your values and personality cues. Then focus on showcasing and projecting your thought-leadership. The see how your products and services can all reflect your values and authority harmoniously, in a variety of ways, on a variety of devices, and across diverse formats.

At Solohacks Academy, we also believe that branding helps simplify buying for a customer. Branding is a kind of shorthand for your expertise, thought process and product quality and differentiation. Your target audiences must resonate with your branding. The net result should be greater bonding between target audiences and your brand. That will generate greater sales. It will also increase customer-loyalty retention.

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Filed Under: Featured, Knowledge Commerce Branding Tagged With: branding facets, branding importance, knowledge commerce, Solohacks Academy, solopreneurs

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CausePreneurs are those motivated by social causes to become solopreneur-evangelists.

RetiredPreneurs are the older generation that’s still ready for more life via a solo business.

StudentPreneurs are those enterprising college-going millennnials who’ve turned solopreneurs.

DadPreneurs are fathers who may be juggling parenting and solopreneuring simultaneously.

HomePreneurs are those enamored of a home-office and a cozy-pajamas workstyle.

SidePreneurs are those with jobs, who burn the midnight oil on a side solo business.

AuthorPreneurs are those who write one book after another and keep track of royalties.

GigPreneurs are all those freelancers who have made mini-brands of themselves.

WantrePreneurs are the ones who want to start solo, but can never take that first step.

MultiPreneurs are those with high energy, running multiple solo businesses at once.

KidPreneurs are those genius kids, with soaring IQs, that start solo online businesses.

BlogPreneurs are those who make blogging, or blog monetizing, their main source of earning.

CoPreneurs are those who tie up with other solopreneurs for reciprocal services.

SerialPreneurs are those who create and sell solo businesses one after another.

HealthPreneurs include those who are doctorpreneurs, fitnesspreneurs, yoagaprebeurs and their ilk.

EcoPreneurs are those who sell green products and services with a lot of personal conviction.

MomPreneurs are mothers of small kids who need to earn while managing their brood.

ProPreneurs are erstwhile professionals of all sorts who have chucked their jobs to go solo.

TravelPreneurs are those who write on travel from their hammocks on distant beaches.

InfoPreneurs are people who convert their own knowledge into digital info products.

TeacherPreneurs are those who know how to teach anything they know to others.

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