The Importance Of Branding, For Knowledge Commerce Solopreneurs, Shows Up In Three Areas – Their Personal Brands, Information Brands, And Product Brands.
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
What is a “brand”? Simply put, a “brand” reflects the superiority of your product and business. It defines your quality and the values you stand for. It promises the solution to certain problems or routes to achieve certain dreams.
When you are creating knowledge products and services, the primary brand is “you” – the creator of those ebooks, courses, or memberships that reflect your unique expertise. Your information or content comes next as your secondary brand. And finally, your products are tertiary brands.
The way you strategize your branding has to enable coherence of all of these three brands. First plan to build upon your values and personality cues. Then focus on showcasing and projecting your thought-leadership. The see how your products and services can all reflect your values and authority harmoniously, in a variety of ways, on a variety of devices, and across diverse formats.
At Solohacks Academy, we also believe that branding helps simplify buying for a customer. Branding is a kind of shorthand for your expertise, thought process and product quality and differentiation. Your target audiences must resonate with your branding. The net result should be greater bonding between target audiences and your brand. That will generate greater sales. It will also increase customer-loyalty retention.
