Here’s Our Marketing Strategy Plan for Solopreneurs In Knowledge Commerce. Follow These Ten Steps In Sequence. Research Before Making Final Decisions.
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
When it comes to building a solid foundation for an online Knowledge Commerce solopreneurs business, your marketing strategy has to be Grade A – and nothing less. It’s the process of steps you are going to take to reach your business goals. Notice that I didn’t say it has to be complicated or tough. It has to be easy to articulate and implement, but it also has to be an ultra-smart strategy.
Your marketing strategy will really help if it is sequenced correctly. It should begin with understanding what you want to achieve first. You then progress to understanding who your customers could potentially be. You also see your competitors standing in the way of your getting the customers you want.
You then plan your angle of attack that’s differentiated from your competition. You plan exactly what to offer customers that will help you rake in earnings for yourself. With all this in mind, you then decide how to market, what to say about you and your products, how to reach your audiences and make them buyers – and then how to make one-time buyers into repeat buyers.
At Solohacks Academy, we know you feel great when you are working with a fresh slate. Harness that starting energy and follow the example we’re giving you here of the steps to go through to put in place your marketing strategy. Research every step of the way so your gut feel is complemented by ground realities.
