How To Help Your Customer Cut Out The Noise And Hear Only You? Given the information overload hitting the customers these days, it was only a matter of time before every solopreneur content-marketer had to ask himself or herself this question. Increasingly we now see blog posts and articles by very important organizations and experts about “noise-cutting” becoming the next big preoccupation for content marketers.
So much of content is being produced every day that the word “content” has become synonymous with “claustrophobia”. It’s become easy and affordable to hire Content Writing Expertise, so marketers are tempted to offload vast amounts of money to freelancer-bloggers who are willing to grind out “listicles” hour after hour, day after day, and month after month. No matter how much content we all churn out, though – or perhaps because of it – the customers collectively seem to have spaced out. What’s worse, sometimes, we want to gnash our teeth, because customers only hear the mediocre competitor, while they turn deaf ears to our content masterpieces. Now, we content marketers are left wondering less about what content to produce – and more about how to “blur out” the competing noises.