Smart Cause Marketing Content is no longer the purview of big businesses. It’s now an era of social responsibility, even for small businesses. Cause-marketing has become something that gets brands instant brownie points in any content marketing, and especially on the social media. Customers who watch brands’ social postings want to know if these brands share their desire to make change happen in this world by supporting important causes.
Content marketing represents a marketing concept where “giving” rules, and a brand seen as generous to a noble cause, and encouraging others also to be the same way, gets immediately placed higher in the eyes of those who are active online. In fact, if your business or brand doesn’t stand for a resounding cause, consumers may switch to your competitors, especially if your competitors are doing greater things for universal good than your brand. We have picked 3 terrific content marketing examples for you here that can inspire your small business to pick a big cause and while make your success, also do a lot of good.