The Idea Is To Look For Weak Bonding Between Your Competitor And His Audiences You Covet
Why do we marketers need competitor analysis? Experts say it’s for many things – like looking for market gaps you can enter, or to be able to beat your competitors at their strategy and tactics.
But ask yourself this. Your real competitor is one who has the audiences you covet, right? So should your real goal not be to prise the audiences you want out of the competitor’s clasp?
If your answer to this is “Yes!” then you have to be able to spot the weak links in the bonding your competitor has with his target audiences. You have to see where you can break those bonds and supplant yourself in the life of those audiences.
At Solohacks Academy, we think you should go into competitor analysis with two objectives. One, examine your competitor’s areas of weak hold on audiences to get those customers he has readied for purchases. Two, notice where he has erred in holding customers so you can learn never to make the mistakes he has.