Your “maverick factor” is crucial to you, as a success-eager and brand-conscious solopreneur. Your maverick factor is the psychological aspect of yourself that makes you think and act in an independent way, often behaving differently from the expected or usual way. Your chosen business niche alone cannot differentiate your brand. Your niche can give you a unique platform for deciding what your content will be, but what will underscore your “content brand difference” from competition in a marked and memorable way is your personal “maverickness”.
Contrary to popular thinking, it’s not that some people are born more maverick than others. The truth is everyone has a “maverick streak” in them, and it’s only that some people give expression to it regularly, whereas others do everything to hide it from themselves and others, because they have an inherent need to belong to the crowds. The best practices of Content Branding & Design dictate that while “brand differential” is among the most important factors that quickens business success, there is no better brand differential than the naturally unique mind of its owner!