Content engagement, content consistency and content variety … where do you think your brand’s content is lacking? Which is your area of maximum challenge? You have to try and identify the weak links in your overall content strategy and try to rectify them because without all three of these factors working together, your content plan will not fire as well as it should. Consistency is what you put into creating content, variety is what content gets from being on diverse but related topics and on different devices and formats, and engagement is what the customer should want to experience from it.
Content Writing Expertise demands that every content creator should include all the three factors, so that each piece of content produced meets its many goals. Not always are all these three factors equally needed, though. Sometimes you may have to give one of the factors a bit more weightage over the other two. But which factor you give prominence to depends of the content campaign objectives. Remember, that customers value content highly when all three factors are present. Here’s a quick enumeration of all the factors to consider when you aim your content towards engagement, variety and consistency, and to wrap up let’s look at a case study.