Content curation, in very simple terms, and as relevant to solopreneur content marketers, is the art of putting together a blog post on a niche topic, by offering a well-assembled collection of thoughts and ideas from other blogs on the topic. Rohit Bhargava, the influencer-blogger, has this definition: “A content curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue.”
More than any other Content Creation Process, content curation does not include generating a lot of original content. Instead, it involves gathering of content from a variety of authoritative sources, and delivering it in a very organized format. For example, a content curator can explore the Net for relevant content pertaining to his specific blog topic, and funnel this information to readers as an annotated mash-up. The Net is overloaded with information, but the curator’s savvy comes from “sorting the wheat from the chaff” and presenting top-notch content as an authority-collection on the subject.