Content marketing goals matter a lot to solopreneurs who want to grow business as fast as possible. A business-minded solopreneur needs to make every second of time, every cent of money and every word written work harder, to get bigger sales and profits. Be extra-cautious of your words and purpose. Wasted words are worthless content.
The goals you set for your content must dovetail from your overall business goals. Content Marketing Basics dictate that you must first, therefore, know what your business goals are. Thereafter, diligence at the blog post level yields commensurate results in overall business.
There are four angles from which you can set 16 different goals for each piece of content created. Not all of these have to be present as the context behind every piece of content, but the more of these goals you are conscious of when writing your content, the more powerfully your content – and business – will perform.