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How To Write A Great Blog Post In The Smartest, Shortest, Easiest Way!

By Shobha Ponnappa Leave a Comment

How To Write A Great Blog Post In The Smartest, Shortest, Easiest Way!
 

Writing A Great Blog Post: hacks for ease and speed for the solopreneur content-marketer

If you are a solopreneur content-blogger I can understand your plight. You are racing to finish more and more blog posts in a short time to get some Google rankings and traffic.

In the pursuit of quantity, however, your quality may be going steadily southwards. Right?

It happens to the best of us, so don’t worry. In Content Marketing & Blogging we have to keep reminding ourselves often on why we write blog posts for our businesses.

It is to deliver these 8 things for our customers and potential customers (at the least):

  1. Immense informational value, relevant to them
  2. Immense practical value to make their lives better
  3. Easy recall of our brand and its differential
  4. A source of trust and authority they can rely on
  5. Solutions to customers’ tough pain-points
  6. Helping keep customers up-to-the-minute
  7. Helping our customers succeed, along with cost-efficiency
  8. Helping our customers with good decision-making

We need to have a system to ensure we maintain quality in our blog posts. Quantity of production means little.

Here are 10 steps to writing great blog posts. These 10 steps are a smart, short, easy checklist to make sure every blog post ticks all the boxes of quality.

So no more excuses for sloppy blogging …

[Read more…]

Filed Under: Uncategorized Tagged With: content marketing & blogging, how to write a blog post, writing a blog post easily, writing a blog post fast, writing a smart blog post

Need Interesting Blog Topics? 6 Clever Ways To Get Loads Of Ideas!

By Shobha Ponnappa Leave a Comment

Need Interesting Blog Topics? 6 Clever Ways To Get Loads Of Ideas!
 

You’re a blogger who’s run low on interesting blog topics? You need something to fill your content calendar with? You need some idea RIGHT NOW? Hmmm!

Why am I not surprised? Ask any Content Marketing & Blogging entrepreneur what his source of greatest pain is. It’s the blank screen every morning.

The question I often feel like asking is this. “Why do you have to wait till you’re dry, and your blogging calendar is low on scheduled blog posts, to think of new ideas?”

Wait! I know what you answer may be. You don’t schedule a definite time to top up your editorial calendar with interesting blog topics. Right?

Some bloggers fill up ideas enough for three to six months – or even a year – of blogging. Some do it every weekend ready for the next week. Some, like me, spend the first half hour every morning reading other people’s blog posts. As I do this I also add ideas that pop up in my mind to my own blogging calendar.

Read my lips, folks. You need to schedule a separate time for ideating on future blog posts. If you don’t set a time apart, you’ll never do it, because ideating needs a different mindset than writing.

Fill enough interesting blog topics into your calendar so you don’t ever have to feel like your brain has packed up.

Where do you get ideas for interesting blog posts from? Now that’s an active and good question. Shows you are ready to do the doing!

So here I am going to show you six clever ways to get ideas. Don’t wait for inspiration – that’s a non-starter. Have a system for finding ideas so you never ever have a dry spell.

[Read more…]

Filed Under: Uncategorized Tagged With: competitor keyword analysis, content marketing & blogging, interesting blog topics, interesting blogging topics, social hashtags-based discovery

Blogger Burnout … Here’s Some First-Aid For Afflicted Solopreneurs!

By Shobha Ponnappa Leave a Comment

Blogger Burnout ... Here's Some First-Aid For Afflicted Solopreneurs!
 

Blogger burnout is not a malady to be taken lightly. For those who are afflicted with it, it can be a really serious health issue. The problem is that it takes bloggers a long time to acknowledge the symptoms of it, or to realize they are in the thick of a state they should be concerned about. It’s often explained away as “not getting ideas”, “finding it all boring” or “seeing no money and getting frustrated”. Blogger burnout is not just one of these possibilities. It is a cumulation of all such symptoms, manifesting day after day, and cutting down your productivity to almost zero, that should ring alarm bells in your mind.

A lot of people enter into Content Marketing & Blogging every day. But only a few of them become successful and continue on the blogging journey. A big part of this blogging community (often in their first year or two of blogging) stop blogging after a short period of time. Having unrealistic expectations from blogging, and therefore feeling compelled to handle unreasonable workloads, are often the reasons why your engines of creation may ultimately grind to a halt. We’ve put together some first-aid tips here. These are not your long-term life changes (which you must make) – but some immediate relief you can give yourself, as you must!

[Read more…]

Filed Under: Uncategorized Tagged With: content marketing & blogging, first-aid for blogger burnout, set realistic blooging schedules, symptoms of blogger burnout, take a break from blogging

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