How And Why Content Marketing Is The Only Kind Of Marketing That Works Online
Traditional advertising – or even online advertising – doesn’t work well for online businesses. Why? Because the online audiences search the Net for information. They don’t come to buy products. This is what we too, at Solohacks Academy, have discovered in our journey with Knowledge Commerce.
Research also suggests that when people come online, they like to follow their own pace. They read information they like, they develop an affinity for authoritative writers they like, and gradually they begin to trust the authors they like. Then, when the author recommends a product or two, the audiences become well-disposed to following his recommendations.
This is what Content Marketing is about. So, in a sense, the online marketer has to become a “publisher”.
- He has to publish articles rich in valuable and relevant “content”.
- He has to create his own unique brand of information.
- His content has to become more and more engaging, credible and trustworthy with audiences.
- He then influences sales, without needing to resort to interruptive and irrelevant advertising, that online audiences despise.
Content Marketing costs less to start with, but takes time to produce results. But when it does begin to sell for you, the profitability can be very high.