Content Marketing Strategy Archives

Finding Your Niche Is Easy If You’re A Perceptive, Systematic Solopreneur!

Finding your niche can flummox you, if you’re a typical solopreneur. I agree that serving the wrong niche can be like barking up the wrong tree, if you’ve not done enough early planning to identify the area of business that is going to reward your hard efforts with enough money. But the fact that a lot of wantrepreneurs are found to be Googling the keywords “business ideas” suggests that they are looking at Google for a way to know what business to do, when they have to begin by asking themselves first!

Challenging as it seems to find your successful business niche, as a first step to building your Content Marketing Strategy, it is uber-easy if you follow some simple steps with a systematic approach. So get a pencil and paper – and get down to some self-and-world-exploration. It shouldn’t take you more than 5-10 minutes at your desk, and about 20-30 minutes on your feet in the nearest market.

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How ToFu, MoFu And BoFu Content Helps Profit-Hungry Solopreneurs!

By Shobha Ponnappa Leave a Comment

ToFu, Mofu and BoFu content are not about something to eat. Intriguing as they sound, these acronyms refer to various stages of the buying funnel that solopreneurs will notice their target audiences pass through, as they proceed in their product purchases online. People first seek information (loads of it) at the Top Of The Funnel (ToFu). They then digest this information, do comparison shopping, and arrive at some purchase inclinations and decisions at the Middle Of The Funnel (MoFu). And finally, they get to try and buy their chosen products through a series of transactions and experiences at the Bottom Of The Funnel (BoFu).

If you are a success-and-profit-hungry solopreneur, your Content Marketing Strategy should be to actually feed the right content to your audiences at the right stages of their buying funnel. Here’s how to achieve this …

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Steal Your Competitor’s Thunder With Your Content Marketing!

By Shobha Ponnappa Leave a Comment

Steal your competition’s content marketing tactics … since content marketing is no less than a battle, and all’s fair in love and war, setting your strategy to steal your competitor’s thunder is clean and above-board. Have no hesitation on that account! Steel your conscience to steal the best from your competitor (sorry for the awful pun!).

But don’t get me wrong … we are not talking of any dirty-tricks Content Marketing Strategy here. Stealing from your competitors does not mean espionage or any other abhorrent methods. You don’t need to do all that messy stuff if you have your eyes on the brands that matter, have your ears to the ground, have the best interests of customers at heart, and have decency and ethics as your non-negotiable principles. Read on to see some great ways to steal the thunder from your competition, largely by making inroads into their marketing patterns and by making them irrelevant!

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20 Questions That Can Help Shape Your Content Marketing Strategy!

By Shobha Ponnappa Leave a Comment

What is Content Marketing Strategy? One of the best explanations of what it is, comes from Hannah Smith in her article on Distilled.com: “Content Marketing Strategy is the high level vision that guides content development to deliver against a business objective.” From this explanation, it’s clear that you first need a high-level vision of what you want your Content Marketing to achieve, and this vision must be aligned to your most important business objectives.

What must your Content Marketing Strategy contain? The first thing to know is that the more detailed your strategy document is, the more focused and successful your business will be. This is because Content Marketing Strategy helps you name and list all the factors that your business must prioritize. It will help you put targets against each priority, so you know exactly what you are supposed to be doing, day after day, to eventually achieve your objectives. To make this exercise easier for you, we have a 20-questions framework that will help you cover all bases, leaving out nothing at the planning stage. The more thorough your planning is, the more laser-targeted your actions will be, and you’ll achieve the success you want, without wasting unnecessary time, effort and money in the process.

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The 7 T’s Content Strategy Method That’s Do-Able For Solopreneurs!

By Shobha Ponnappa 2 Comments

Content Marketing Strategy development, especially of the standard variety, can be unwieldy and cumbersome for solopreneurs or small businesses. Below we have a system we follow that shows you some simple steps you need to get your Content Marketing Strategy right. Having a strategy helps you do things in a structured way for best cost-efficiency, easy manageability and reliable results. Without a good Content Marketing strategy, most solopreneurs would flounder, not knowing what to do before what, and what should be the priority at each stage of activity. With a good structure, though, your workload will get streamlined and productive. So here is a strategy development model that you, as a solopreneur, can understand and easily follow.

The model below has an outline and also some important meat. Any program becomes do-able for a solopreneur if it’s easy to learn – and once learned, can become semi-automatic too. That’s what this 7 T’s model is all about.

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Micro Marketing … Going Granular Can Help Solopreneurs Grow Faster!

By Shobha Ponnappa Leave a Comment

Micro marketing is ideal for over-extended solopreneurs to try, because it calls for extremely narrowed but extremely intensive focus on small groups of highly targeted audiences. It is based on the idea that if you break down your already tight niche into smaller and smaller segments of specific audiences to target, you can hit the sales threshold faster than otherwise.

Why does micro marketing, as specific Content Marketing Strategy, work faster? The primary reason is that when you address small groups of people whose pain points you can understand deeply, and focus on with great detail, your blog posts and other marketing communication can be very concentrated to their needs. Your words can resonate with audiences better and at an emotional and empathetic level. Your audiences instinctively begin to feel that you know them and their issues very well, and they feel as if you are writing for them, almost on a one-to-one basis. Trust bonds develop faster when people feel “understood” … and as trust builds, so does sales.

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