Content syndication is the process in which content marketers, after publishing blog posts on their own blogs, then distribute and spread their blog posts to third-party sites to republish that same content. Syndication is useful for content publishers who want to widen the reach of their content far and wide, to sites where traffic and visibility is much higher than their own blogs. Sites within a syndication network may offer to republish your articles, videos and graphics as native content, while giving you credit and linking back to your original post.
The worry that most content marketers have about content syndication is whether it will harm the SEO value of your content. It is common knowledge that Google penalizes “duplicate content”. It may happen that the site with higher traffic may score over your own blog as the “original site where the blog post appeared” – and your blog would get penalized for the duplicate copy of that original blog post. Content syndication networks usually get around this challenge by telling the search engine where the content originally came from (by indicating the originator of the blog post via the “rel=canonical” meta tag), so that the original publication gets indexed, and receives all of the SEO benefits. One more commonly asked question: are paid content syndication networks better than free solutions? Not at all! That’s why we’ve brought you this collection of free content syndication platforms culled from the best Content Tools & Resources we could find.