Copywriting Landing Pages Is A Fine Art. It Should Ideally Combine Great Communication Skills And Buyer Psychology, To Be Able To Clinch Sales.
Knowledge Commerce is a booming new line of ecommerce. You first discover, and then “productize” your own unique knowledge, talent, skills or passions – into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.
It’s an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.
If you want to do a great job at selling your Knowledge Commerce info products, pay focused attention to the copywriting of your landing pages.
There are two reasons for this. One, great copywriting for landing pages helps clinch sales, just when a prospective buyer is dithering in his or her decision. Two, the copywriting skills on the landing page give big hints to the buyer on your communication skills in general. Every knowledge product is bought for its useful content and its quality of writing. Both get established by great landing page copy.
Also remember this: you don’t want people to be just reading your landing pages and saying, “Wow, what compelling copy!” A landing page is a vital tool for driving people to action. They have to be moved to click that CTA button, especially if it says “BUY NOW”.
At Solohacks Academy, we believe you don’t need to re-invent the wheel when it comes to great landing page copywriting. Many pros and researchers have done an outstanding job to provide examples of what works emotionally, and what produces action results. Take advice from the best sources, and then add your own dash of freshness and innovativeness. It gets better with practice.
