Original Content adds immensely to your brand; being a copycat content marketer blows your pretence of authority. That’s the truth. By following those are successful at Content Marketing, you may believe you too can easily acquire Content Writing expertise. Maybe that’s why you also always try to start your posts with “8 points that work” or “12 points that don’t” … but then, why does it work for those others and not for you? Why do “content creation formulas” not produce the kind of results that people tell you they will?
The short answer is that to be a success yourself, you have to be aware of a formula just in order to break it! You should see what makes others tick, but instead of being a copycat, you have to try and avoid what they did, so you can be an original. The world is so full of formula-based content, that to succeed you have to be unlike most of today’s successful people in order to succeed yourself!