To Differentiate Your Consulting Strategy Emphasize The Difference You Can Make To Clients. Become A Specialist At Solving Particular Types Of Problems.
Have you noticed that when it comes to differentiation of their services, most consultants can’t quite explain how they are different from competition in the same space?
The problem with most consulting services businesses is that they are still wearing old hats. They don’t look beyond pricing, branding elements, website design, or their consulting processes to showcase their difference.
The real difference consultants should talk about is the difference they can make to clients’ businesses. In identifying differentiated issues, and becoming specialists at solving particular types of problem or need, they can truly make themselves more relevant and valuable to a set of clients of similar need.
At Solohacks Academy, we believe it’s time for those in the consulting profession to start seeing where the challenging times are changing client needs. As a consultant, your difference may lie in the fine nuances of client problems.