Content marketing and solopreneurs are an unbeatable combination. Content marketing is the action part of the Inbound marketing principle. What is “Inbound marketing”? It is the method by which marketers keep track of the places online where their audiences congregate, and where they then offer valuable “content” (i.e. topic-specific information, and not sales-y advertising!) to target audiences in order to build audience trust and interest in themselves. You strategically place pieces of content to draw people to know you better. That’s Inbound.
Frequent contact of this kind, using “content” as a marketing and audience magnetizing method, is “content marketing”. Your content helps woo audiences towards you, and eventually helps convert casual audiences into loyal followers, who will buy whatever you recommend. Since content marketing is so cost-effective, and almost anyone can start doing it, at any moment, as a method of online business marketing, it’s the first choice of solopreneurs who start on shoestring budgets. Content Marketing Basics are easy to grasp even for an absolute newbie solopreneur. Although content marketing takes a bit of time to gain traction, it simultaneously builds strength into solopreneur brands – which is a big benefit widely coveted by solo-person businesses.